Company

The creator economy is booming, and Instagram provides a powerful platform for reaching new audiences, selling products, and building a business. Here’s how you can create an Instagram business account and get started as an independent seller.

Perhaps the hardest part of planning a marketing strategy is getting started. That's why we've put together a simple template to help you track all your tactics, goals, and costs.

The thousands of sales tax jurisdictions in the US and Canada can make it hard to understand your obligations. Sales Tax Insights decodes these rules and requirements for you, making it easier to understand your store’s liability.

Learn how to create your first ad campaign on TikTok, with advice from a major independent lingerie brand.

Fight Facebook advertising’s diminishing returns with these smart strategies.

Build a profitable lifestyle business that allows you to live and work from anywhere in the world. Learn how to find your niche, validate your idea, scale your company, and outsource and automate your way to a better business.

We partnered with Hannah Harris, founder and creator of @browngirlhands, and IN THE BLK, a collective of over 40 fashion creatives, to curate beauty and fashion product collections featuring top-notch items from Black entrepreneurs.

Talley & Twine is a premium watch brand built with intention and inclusion. It was founded by Randy Williams, an avid watch collector who wanted to bring more representation to the watch industry. In this episode of Shopify Masters, Randy shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.

  Launching a small business with a friend or partner can be exciting, but comes with a lot of responsibility and risk for all parties involved. Pa...

When traditional sponsorships are out of reach, how do new podcasters make money podcasting? Follow our guide to podcast monetization and learn how to set-up automated revenue streams that grow along-side your audience.

Your website design and layout could win—or lose—a customer for life. That’s why it’s an important step in launching a new brand or rebranding an existing one. Most businesses start with a website theme and tweak it to suit the brand’s needs. How do you choose the right one for you? Start with our interactive quiz, then read on to get the most from your theme.

The Facebook Ads Manager can be an overwhelming place. Here’s how to navigate it, create campaigns, and track ad performance.