Company

After seeing the amount of waste created by single-use items caused by COVID-19, Miles Pepper and Martica Wakeman created re-fillable sanitizer dispensers made from reclaimed ocean-bound plastic and launched Sanikind. Backed by thousands on Kickstarter, Sanikind raised over $300,000 before its launch. In this episode of Shopify Masters, Martica shares the journey of managing a successful crowdfunding campaign and navigating logistical delays with manufacturers.

Passive income isn’t as passive as you think. Our beginner’s guide shows you what’s involved in creating a passive income product in the creator economy. 

 

Marketing is the constellation of strategies and tactics that lead to the eventual sale of a product or service.

Learn how to design a successful B2B marketing campaign and what makes B2B different from B2C marketing.

Affiliate networks are the easiest way to start affiliate marketing as a beginner. They give you access to thousands of the best affiliate programs and can help you grow fast. But what are the best networks and how do they work? Learn everything in this article.

Millions are quitting their jobs while the number of new business applications is skyrocketing. Workers are saying goodbye to the unnecessary long commutes, stuffy wardrobe, and rigid work hours. Instead, they are answering entrepreneurship’s call for increased flexibility and autonomy.

Millions of people pin products to Pinterest boards each year. Here’s how to earn passive income as an affiliate marketer on the platform.

Gen Z, radicalized by social injustice and clad in ’90s throwback leisurewear, might have stolen the spotlight from their millennial predecessors, but an even newer generation is quietly beginning to come of age. Don’t underestimate them. Founders building brands for the future need to pay attention to the under-12 set now. After Gen Alpha has aged into teens with agency, influence, and disposable income, it will already be too late.

Instagram Story ads provide a fully immersive experience for viewers. The vertical format fills the screen and, unlike Facebook and Instagram feed ads, they look almost identical to organic Instagram Stories, with the exception of the Sponsored tag in the top corner. 

What is marketing management? A marketing manager is a generalist role that might be your first key marketing hire as a small business owner. 

Building a small business marketing strategy that is tailored to your customers can help your company grow its sales and expand its reach.

Will Torrez was operating businesses within the travel and hospitality industry when COVID-19 hit. As the impacts of the pandemic forced him to shut down his businesses, Will noticed the lack of access to gyms and decided to pivot. He created Zeno Gym by designing an all-in-one workout bench. In less than two years, Will has scaled the business to over $20 million in sales. On this episode of Shopify Masters, Will shares his tactics for building high conversion landing pages and an efficient supply chain.