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Are you just getting started with email marketing? Or, maybe you're in the middle of mapping out your next lifecycle campaign. Either way, our guide shares tips, data, and examples to help you find and implement the right email campaigns for your business. And, you'll learn our best practices for making the most of every broadcast.

Roxelle Cho was an active expecting mom who surfed during her pregnancy. As her body was changing, she was inspired to make her own swimwear that had a better fit. Using a second-hand sewing machine, Roxelle launched Fused Hawaii and built the swimwear brand into a seven-figure business. In this episode of Shopify Masters, Roxelle Cho shares her personal journey of overcoming hurdles, finetuning Facebook ads, and creating a sense of community for her customers.

Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. Today, we're sharing how to create an effective hashtag strategy for your business.

Retargeting is often hailed as the advertising activity with the highest return on investment for ecommerce businesses. In this guide, you'll learn how to set up your own Facebook retargeting strategy step-by-step and get a second chance to win back lost customers.

Noticing a lack of natural skincare that’s affordable, Laura Burget and Connie Lo created their own by co-founding Three Ships. By creating effective natural beauty products, collaborating with other businesses and supporting fellow female founders, Three Ships has grown to a seven-figure business. In this episode of Shopify Masters, Laura Burget and Connie Lo share how they achieve work-life balance, bootstrapped their business, and shine a light on other female founders.

Starting a podcast is an effective way to build an audience and establish credibility, which you can later use to promote your business. Learn the ins and outs of recording, publishing, and growing your own podcast without breaking the bank.

While the pet business may be subject to the same unpredictable ebb and flow of any industry, there’s one certainty you can count on: people will never stop spoiling their pets. It’s not easy building a pet store from scratch, but with the right tools and an understanding of how to use them—it’s likely a lot easier than you think.

As a business owner, you need to be aware of the changing competitive landscape. And one aspect of business that is constantly changing is shipping. If you’re thinking about or already using AliExpress to source products to dropship to customers, this article about ePacket delivery is for you.

Welcome to your entrepreneurial journey, stargazers. As a seasoned business owner or an aspiring self-starter, you’re arming yourself with every possible tool on your spaceship to greatness. You have fire in your belly, but what keeps it burning? This month’s edition of the Founder’s Horoscope is all about tapping into your passion—whether it’s the love of your craft, the pursuit of money, or the thrill of the launch.

Tomi Gbeleyi is driving change with MFMG Cosmetics, the beauty brand she founded that creates products for deep skin tones. Tomi initially caught the attention of The New York Times through the writing on her blog, which focused on inclusion and diversity within the beauty community. Soon after, readers asked her to create her own products. In this episode of Shopify Masters, Tomi shares her journey from viral social movement to the development and launch of her inclusive makeup line.

Two years ago, the Polders folded their Etsy store and opened shop on Shopify and haven’t looked back. The switch helped them grow up but also out, increasing conversion, expanding to resale goods, building an email list, and owning their brand story.