Company

Shopify’s mission is to make commerce better for everyone, and to date, we’ve helped over 1 million independent businesses turn what they’re into, into a business. Part of fulfilling that promise means ensuring our platform has beautiful, mobile-friendly themes available so you can build and customize your online store to your liking.



We consulted two Shopify merchants actively making their living by selling art: Maria Qamar, the artist also known as Hatecopy and Ken Harman, the gallerist behind the Spoke Art empire. Through Maria and Ken's personal experiences, we'll walk through the ins and outs of the business of being an artist, sharing their tips to help you sell your art online.

Big YouTubers have crossed over from internet stardom to genuine celebrity. However, you don't need to be famous to monetize a niche following on YouTube. These days, YouTubers successfully use their fandoms to explore several streams of revenue outside of ads—including online retail.

The more you know about the people you’re advertising to, the better your ads will perform. When you market to a Facebook Custom Audience, you know exactly who is seeing your ads, and your messaging can be laser-targeted. This will help you increase your conversion rates and get a better return on investment.

You’ve probably heard stories of Instagrammers who are cashing in on the pictures they snap and share every day. You might've even looked at your own sizeable following and thought, “Maybe I can do that too”.

Just like bloggers, YouTubers, and anyone who’s amassed an audience around the content they produce, Instagrammers have reach and influence figured out—two goals that many companies struggle with.

Together, these two things offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.

Here's how.

With more than one billion monthly active users, Instagram has opened up enormous opportunities for brands to find new customers. To help you supercharge your Instagram account, we’re sharing a list of the best Instagram apps for independent businesses—tools that will help you spruce up your posts and drive more customers to your store.

Side projects can impart valuable experience, help diversify your income, and, perhaps most importantly, teach you how to make money—which is a distinct skill. Today, we’re exploring the wide-ranging reasons to start your own side hustle, as well as sharing 12 unconventional ideas you can try.

We spoke with two Instagram marketing experts to get their best advice on how to write compelling captions that can help improve your reach, engagement, and sales.

Childhood friends Chip Malt and Jake Kalick are the complementary co-founders behind Made In. With Chip’s experience in ecommerce and data analytics and Jake’s third-generation expertise in cookware manufacturing, the duo created a company that disrupted the kitchenware industry. In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.

The Instagram bio often is treated as an afterthought. In reality, your bio is valuable social media real estate that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers.