Company

Brothers Reza and Mehdi Farsi turned their love for biking into a business by launching State Bicycle Company. In this episode of Shopify Masters, Mehdi shares how they market their bikes, coordinate sponsorships, and create limited-edition bikes through partnerships with Wu-Tang Clan and The Simpsons.

You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal of leaving your customers happy.

But when it comes to shipping, it can feel like you’re handing your brand over to a stranger. Here's how to fix that, from square one all the way through to successfully (and profitably) delivered package.

Investing in your business might be something you're excited to do, or it might be something you're approaching more cautiously. Either way, there's some (very important) prep work you'll need to tackle before you get started.

These three things will help make sure that when you do start investing money back into growing your business, that you're making the best possible decisions for you and your company.

After getting the Instagram handle @Sauce, Nick Guillen and Nick Ajluni began to build a feed that attracted the likes of Sam Smith and Complex. Behind the scenes, the duo developed truffle-infused hot sauces and launched Truff to their community. In this episode of Shopify Masters, Nick Guillen shares how to craft products designed for social media, network with influencers, and redesign websites for a better shopping experience.

Getting your first customer is a significant milestone for every entrepreneur. If you still need to make your first sale, try our 30-day challenge—complete with checklist—to start driving traffic and revenue.

When was the last time you made an effort to re-engage customers to get them to come back? If you've yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention. Today, we'll look at how to get started.

Coming up with a great idea for a product to sell online will occasionally strike when you least expect it. Many times though, it’s something you need to be proactively on the lookout for—but where should you begin? We've organized a list of the best resources to give you direction and get you started.

In this month’s instalment of The Founder’s Zodiac, we’re talking business partnerships. Should you launch your idea alone or with a co-founder? How and where do you find business partners? And, based on your Founder Sign, who is the ideal partner for your big idea? Take the compatibility quiz to find your match. 💫

A brand story contains many of the same elements of storytelling as your favorite book or film—it has characters, action, and climax. Most importantly, it leaves the reader or viewer with a feeling. We spoke with four business owners and Shopify's own Head of Brand Marketing to uncover how story can play an important role in building your brand and what elements make for a captivating story.

Today, thousands of Shopify merchants produce made-by-hand goods. But, maybe you’re not quite sure what to make. Or maybe you’re not crafty at all. To help you get started, we’ve compiled a list of 14 things to make and sell—something to appeal to everyone from the advanced craftsperson to the casual creator.

Youtuber Joe Andrews, has been creating content on haircare and style for over a decade. As his community grew, Joe decided to create hair products based on the feedback that individuals shared with him and launched BluMaan. In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluMaan to hear how Joe and the team launched a company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment.