Company

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors. In this episode of Shopify Masters, we chat with Thom Elliot on how they created mailable pizza kits, established employee retention programs, and are planning for the future. 

“How do I get traffic to my website?” No matter what product you sell, driving targeted traffic to your online store is a crucial part of growing your business—whether you’re trying to make your first sale or scaling to your 1,000th customer. But knowing where to begin, and how much to spend, can be tricky. To help, we’ve put together a list of proven ideas to try, organized by cost, effort, and upside.

In this month’s edition of The Founder’s Zodiac, we’re shining a bright light on the oft-taboo topic of money. What’s the best way to track, save, and invest? And, based on your Founder Sign, how does your own relationship with money impact your entrepreneurial journey?

In this episode of Shopify Masters, we catch up with three previous guests on how they are growing through the impacts of COVID-19. We chat with Chris Meade from CROSSNET on how they experienced a 500% increase in sales, Jess Ekstrom from Headbands of Hope on their masks donation program, and Gamal Codner from Fresh Heritage on tripling their marketing budget. 

Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. In this post, we’ll show you how to effectively build a big, engaged following on Instagram.

There are over one million businesses that make up Shopify. We are lucky to have the chance to share their stories and inspire others to follow their passions and create change through commerce. Here, to offer some inspiration, we’ve compiled a list of 50 inspirational stores that are making a difference in different industries and communities.

When Jamie Alexander started browsing for swimwear for his 11 year-old transgender daughter, Ruby, he was surprised by the lack of options. So he launched his own business selling form-fitting wear for trans girls. 

Creating a great shopping experience online isn’t just about features—it’s also about speed. That’s why we built a new report to help improve awareness of your Shopify store’s speed and measure it against businesses like yours.

At just 24 years old, Keisha Greaves discovered she had limb-girdle muscular dystrophy. As the symptoms began to progress, she thought her dream career in fashion would never be realized. Now, she runs her own t-shirt business, Girls Chronically Rock, and inspires young people in the disability community to follow their own dreams.

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube.

One of the biggest challenges new businesses face is building an audience for their products. This step-by-step guide will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income. And while our guide is meant for those who haven’t started a business yet, it’s also relevant for any businesses that want to get into the blogging game.

Though a critical element of ecommerce, shipping isn’t the most exciting part of your business. To make it a little easier, we look at 10 common shipping problems and how you can address them head-on.