Company
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Entrepreneurs Don’t Have the Luxury of Avoiding Comparison

Comparing your progress to other people admittedly exposes you to plenty of emotional risks, but the truth is it’s an unavoidable part of building a business. In fact, comparison can even be a tactically useful way to grow. Here’s how comparison can help you learn—and earn.
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Learn to Earn: The 20 Best Marketing Books on Positioning, Sales, and Advertising

From positioning to promotion to price, marketing helps you attract and engage customers. Fortunately, you can get quite an education on its dos and don’ts between the covers of a book. Here are 20 marketing books every small-business owner needs on their bookshelf.
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The Founder’s Zodiac: Back-to-School Business Ideas, Based on Your Sign
School can only teach you so much, and many young people are supplementing book learning by building valuable real-world skills through their side interests. Some are even making money doing it. Learn the benefits of gaining entrepreneurial skills at a young age and get started with a list of the best business ideas for teens. Plus, take our quiz to find out which Baby-Sitters Club character you are—and what it says about your own entrepreneur personality.
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Get Inspired: 200+ Motivational Quotes To Encourage Your Success

The right quote at the right time can change things—words matter, and motivating phrases can encourage us to get up, take action, ditch the excuses, escape our comfort zone, and do the hard work that needs doing. Here are over 200 of our favorite quotes from a variety of sources. We hope you find a few you like and can revisit often.
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Out of Stock: This Founder Is Selling Spirituality and Everyone’s Buying

They say it takes 10 years to become an overnight success, but for Zakia Torres, founder of Quartz & Rainbows, it felt like it only took her two. Find out how Shopify Capital helped Zakia grow her self-care and spirituality brand based on her sales—not her credit score.
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Introducing Resilient Retail: A New Virtual Event Series from Shopify POS

It’s been a year. We’ve all been hit by one crisis after another, and it’s fair to feel pretty burnt out.
We need inspiration. We need stories. We need something to help us hold it together in the middle of these interlocking crises.
Enter: Resilient Retail. Shopify’s brand new virtual event series is all about connecting retail industry experts and operators to share the tips, tactics, and cutting-edge knowledge they’re using to weather the current storm.
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Achieving High Conversion Rates in a Saturated Market
Instead of going on a gap year, Dean Legg started his second business after selling his first. Honing in on his interests, Dean launched PureChimp to showcase matcha and natural skincare through commerce and pledges 5% of profits to charities that provide care for chimpanzees. In this episode of Shopify Masters, we chat with Dean about social media ads and how to achieve high conversion rates in a saturated market.
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Shopify Payments Makes You Money Through Higher Conversion Rates and Fewer Chargebacks

When you use anyone other than Shopify Payments, you're giving up dollars to chase cents. We make your business work better: by increasing your checkout conversion rate by 50% or more. And we’re less expensive: by winning 45% more chargeback disputes for you.
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School can only teach you so much, and many young people are supplementing book learning by building valuable real-world skills through their side interests. Some are even making money doing it. Learn the benefits of gaining entrepreneurial skills at a young age and get started with a list of the best business ideas for teens. Plus, take our quiz to find out which Baby-Sitters Club character you are—and what it says about your own entrepreneur personality. 


