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Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your business to the next level. The easiest way to make it happen? Write a good press release.

Every Black Friday Cyber Monday (BFCM) presents a tremendous opportunity for businesses to reach new customers and generate more revenue. To help you sell your best we've put together a 27-point checklist to make this holiday shopping season your biggest (and most profitable) yet.

Charlie Gower and Jules Miller founded The Nue Co. to create the change they want see within the supplements industry. The Nue Co. formulates without chemicals, fillers, and sweeteners by merging science and natural solutions to create the supplements the team envisioned. In this episode of Shopify Masters, we chat with Charlie Gower on the importance of data and customer feedback for growing a new brand. 

Choosing the best shipping strategy impacts your store’s conversion rate and profitability. Find out how to get it right.

Bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs, especially since the product development process varies from product to product. Luckily, there are six specific steps you can follow to help ensure a successful launch.

Print on demand is a fulfillment model that lets you create custom products without having to hold inventory. But choosing the right print-on-demand service to partner with can be tricky. Each platform has a distinct catalog of products, shipping considerations, and unique features that will factor into your decision.

Beyond meeting customer needs or filling a market gap, socially responsible founders are creating movements through their businesses. Learn how nine socially responsible businesses and social enterprises are striving to create employment opportunities, reduce carbon emissions, share knowledge, and more. 

If you're thinking of turning a jewelry hobby into a profitable small business, this post is for you. We’ll explore jewelry making businesses from conception and design to production and marketing. This go-to guide includes advice from the pros, tactical takeaways, and inspiration from established designers and business owners.

Jacob Pazos, Hanna Zameni, and Scott Shin are the trio behind Revival Jewelry, makers of pendants that project images once a light shines through its gemstones. On this episode of Shopify Masters, we chat with Jacob Pazos and Scott Shin on their product development process, tips for crowdsourcing feedback, and ways to reach their target audience.

 

One year ago, we launched Shopify’s Sustainability Fund to address a hard, irrefutable truth: there’s too much carbon in the air. Today, we’re sharing how we spent the fund’s first $5 million on the most promising and innovative solutions fighting climate change—and the visionary entrepreneurs behind them.

It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer," but it's more than possible to make a small or considerable income from your photos. This guide will explore some of the things you should know about selling photos online with resources to help you make your photography-based business a reality.

We surveyed shoppers in Canada and the US about their buying habits since the spread of COVID-19. Based on our research, buying habits, like everything else, have changed—maybe forever. Here, we’ll dig into the data and explore five consumer trends spurred by the pandemic, why they’ll have staying power, and how you can successfully adapt your business in 2020 and beyond.