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A strong brand voice can create more brand loyalty than any paid ad. Here’s what it is and how to develop one.

Create a newsletter from scratch—from choosing the right email platform to mailing your first sendout to subscribers.

Do your Instagram followers often seek out your recommendations? Learn how to maximize your earning potential as an affiliate marketer on Instagram.

From supply chain woes to pandemic shutdowns, any number of worst case scenarios can do serious damage to team morale. As a small business owner, how do you keep spirits high while your business is at its lowest? Four leaders share their stories and advice for motivating a team through any worst case scenario.

Marketing automation allows businesses to streamline marketing tasks so that you and your marketing team can focus on bigger-picture strategy.

Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.

Link in bio tools like Linkpop create a one-stop shop for everywhere your business lives online. Here’s how to craft one that gets customers clicking.

Product marketing is the strategy a business develops when introducing a new product or product line.

Filing your business taxes can be intimidating, but it doesn't have to be. This guide covers when small businesses need to file their 2021 tax returns, getting a tax deadline extension, and how to prepare for filing in 2023 and beyond.

Account-based marketing (ABM) leverages data to identify high-value accounts, build a relationship with them, and ultimately nurture them to become paying customers. 

Content marketing can help businesses increase their visibility and obtain more leads. Find out what content marketing is and how it works for small businesses.

Shopify’s new Duties & Import Taxes feature calculates and collects duties and import taxes directly at checkout, giving international customers total cost clarity on their purchase, with fewer surprises at delivery. This leads to fewer parcel refusals, fewer chargebacks, and a higher customer lifetime value.