Company

In this episode of Shopify Masters, Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms, with his sister Ali. We learn about growing community before selling a single product, and the marketing approach that led to 3X sales in their first year. Marvine also shares how Tajinebanane plans to incorporate a social impact mandate in its operations.

In this episode of Shopify Masters, Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms, with his sister Ali. We learn about growing community before selling a single product, and the marketing approach that led to 3X sales in their first year. Marvine also shares how Tajinebanane plans to incorporate a social impact mandate in its operations.

Scaling a business sustainably means being prepared for long-term growth. This guide will walk you through how to scale up your business so you always remain in control of your future.

As you develop your marketing strategy, you might feel lost in a sea of best practices. We simplify this huge topic into a digestible guide full of insights from top marketing experts.

You can create a compelling product launch by crafting marketing assets, drumming up interest, and choosing marketing channels carefully. Here’s what you need to know.

Marketing funnels represent the journey of a customer from “hi” to “buy.” Here’s why they matter and how to create yours.

Looking to create a winning email marketing campaign? Get inspired with our list of the 21 best email marketing examples from independent brands.

Don’t have cash to splash on fancy advertising campaigns? Here are 16 free and low-cost marketing ideas to try.

We brought in experts to help you create better landing page designs that attract—and keep—customers.