Company

An entrepreneurial mindset is the inner drive someone has to start a business and stick it out during challenging times. Not everyone is born with the natural drive to run a business, but anyone can become a business owner with the right mindset. Here’s how. 

When a seven-year-old Yelitsa Jean-Charles opened her present—a Black Barbie doll—on Christmas morning in 2001, she burst into tears. Little did she know this experience would be the catalyst for an idea that would fill a gap in the toy market and forever change the trajectory of her life.

When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women’s section didn’t feel right and menswear options didn’t fit right. The shopping experience inspired Kelly and Laura to launch Kirrin Finch, a gender-defying fashion label that's focused on using sustainable and natural fabrics. In this episode of Shopify Masters, we chat with Kelly and Laura about becoming accidental designers and how working through the pandemic challenged them to grow in new ways.

Pricing can be used as a marketing strategy or as a way to increase perceptions of quality. It’s so much more than a simple calculation—pricing, especially the practice of psychological pricing, can have a real impact on the purchasing decisions of your customers.

With the increasing popularity of food trucks, it’s essential to prep your operation before you start prepping your mise en place. A solid food truck business plan puts you at the front of the grid when the race begins.

Moving people from prospect to paying customer can be tough. This guide shows you how to use a sales funnel like a pro and secure more conversions in your online store.

Selling merch is a smart move that Twitch streamers shouldn’t be neglecting as a source of revenue. We walk you through how to design merch and how to start selling it—with real examples.

There’s a reason every big YouTube creator seems to have a product line. Selling merchandise and other products is an excellent way to diversify your revenue and maintain control over your business. Here’s how to get started.

Whether you’re looking for insight, advice, or just an understanding of how successful business owners confront challenges⁠—here are our favorite quotes from the world’s most successful entrepreneurs.

Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Bushbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. We dig deep into all areas of the business like marketing, finances, product development, and everything in between. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way.

Your target market underpins everything your business does, from products to marketing campaigns. Here are the five steps to uncover yours and put that research to use.

Ask Nik is an advice column by Nik Sharma on all-things entrepreneurship. In this column, Nik discusses the best Black Friday Cyber Monday (BFCM) discount strategies for getting the most out of the big sales weekend.