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For the second year in a row, Shopify is addressing the environmental impact of the global Black Friday Cyber Monday (BFCM) shopping weekend by purchasing enough frontier carbon removal to counteract the carbon emissions that come from shipping every single order on our platform.

We've made it easier than ever to sell directly on Google and let buyers check out with Shopify's Google channel. We’ve recently launched Buy On Google so you can offer your buyers an accelerated checkout method for faster conversion and a better buyer experience.

Bushbalm started as a side-hustle when founder David Gaylord wanted to see how much he can learn while scaling with an initial $900 investment. In the years that followed, David honed his marketing skills to grow the business into an 8-figure skincare brand. In this episode of the Bushbalm Miniseries, David shares his three components of the marketing stack for new businesses, the rule of thumb for allocating marketing spend, and key ways to scale your brand using public relations.

An ecommerce hosting provider stores the data needed to power your online store. Everything from page loading speeds to site security is managed by your hosting provider. Here’s how to choose one that grows as you do.

Leili Farzaneh and Kevin White’s cat dislikes wearing collars and went missing one day. When they finally found their cat, Leili and Kevin looked into why cat collars were so uncomfortable and discovered they were designed with dogs in mind. The duo started Supakit to design their own cat accessories. In this episode of Shopify Masters, Leili and Kevin share their process of product development and how they expanded their business with an online course.

What is product-market fit? Here, we’ll demonstrate how to prove your product concept and use customer feedback to find product-market fit.

Standing-out is crucial for first-time entrepreneurs. Find a unique startup idea that actually makes money with our list of the best unique business ideas.

HTS codes are important to your business for importing your products into the United States. Learn where to find them, what they mean, and how to use them.

What are investors looking for when you come pitching a new business idea? And how can you win them over? Learn how to craft a convincing elevator pitch in 5 easy steps.

When things get tough, the first thing most business owners do to save their business is cut costs, but that only slows down the inevitable. What you need to do is breathe new life into a dying business by jump-starting it. Learn how to turn your business around with this article. 

The creator economy tech stack is a selection of apps, tools, and platforms online creators use to power their businesses—from Shopify to Snapchat.

Bushbalm’s 8-figure success and its array of “skincare for everywhere” products have come a long way since its ideation moment. In this episode of our Bushbalm miniseries, David Gaylord shares the origin story of the brand's first product, with insights on formulation, package design, and scaling production. Learn how Bushbalm found production partners and worked through its production challenges to land deals with major retailers.