Company

There are four secret weapons in the marketing copywriter's arsenal that can have immense power. 

This article will help you understand how to incorporate a business in Canada. I will tell you the benefits and disadvantages associated with incorporation, give you the step-by-step process of how to incorporate, and go over your other business structure options, like sole proprietorship, partnership and cooperative. 

Mobile commerce is huge, and it's only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting trends. 

This Christmas, 1 in 4 purchases will be made on a mobile device. We estimate that next Christmas, 43% of all purchases will be made on a smartphone or tablet. 

Today, I’m excited to announce that our merchants have sold over $1,000,000,000 in products using Shopify. That’s a lot of zeros, and a huge achievement for all of our store owners.  

Every day I get so excited when I see all the beautiful online stores that have chosen Shopify as their ecommerce platform. We have over 35,000 active online stores in almost 100 different countries around the world. Since we launched six years ago, over 13 million orders have been processed.

We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. 

TED is a circuit of highly popular conferences that present "Ideas Worth Spreading" - which have quickly grown to become some of the most well known conferences around the world. TED has attracted presenters such as Bill Clinton, Jane Goodall, Larry Page, and a large handful of Nobel Prize Winners.  

Many of the presentations, known as TED Talks, present ideas that are particularly valuable to entrepreneurs. I put together a collection of TED Talks that all entrepreneurs, including ecommerce store owners, should find interesting and worthwhile. Since a lot of the presenters below have written books, I have included a link to purchase. All of the money earned from Amazon's affiliate program will go to Acumen Fund, a non-profit venture that supports entrepreneurs in developing countries.

Let us know which TED Talk you think should have made the list in the comments. 

True Rivalry competes in a highly competitive market using advertising methods that don't cost a thing.  

This is a Guest Post by Aitan Weinberg, Sr. Product Manager, Google

In the world of ecommerce online marketing, there are many ways to find your audience. SEO, PPC ads, search marketing, demographics, interests, and more. Remarketing, also known as retargeting, takes audience building to another level – one that is ultimately a win-win for you and for your customers. You are able to reach highly qualified customers, and those customers get highly relevant, personalized marketing messages that are actually useful. Let’s take a look at how you can put remarketing to work for you today.

What's your favorite color? You can tell a lot about a person by their favorite color - and you can also tell a lot about an online store by the colors they use. A lot of ecommerce entrepreneurs don't know that the various colors they use on their website can have a significant impact on the mood of their customers. Getting the right mix of colors can mean the difference between a repeat customer and a fleeting one-time visitor.

Today, I'm happy to announce that we have raised $15 million in Series B funding. I'm writing this blog post from my new private yacht cruising the...

Everyone, Let me begin by congratulating all of you on an amazing year. Your shops have generated over $100 million in sales and many of you are co...