The Rise of Mobile Commerce

Mobile commerce is huge, and it's only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting trends. 

This Christmas, 1 in 4 purchases will be made on a mobile device. We estimate that next Christmas, 43% of all purchases will be made on a smartphone or tablet. 

Tablets have the highest average order value of $47 per order, which is 12% higher than Smartphones at $39 per order. Almost everyone making purchases from their tablet is using an iPad. Android tablets account for only 5% of sales via tablets. 

The number of mobile orders in America has skyrocketed this year, and the steepest growth is coming from unlikely States. For example, Wyoming has the highest mcommerce growth of 1,280%, followed by North Dakota, Arkansas, South Caroline, and Louisina. 

Check out all of our findings in the infographic below. Please click on the image to view it in full-screen.