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The biggest shopping event of the year is just around the corner. To help you prepare, Shopify is hosting a 3-part Black Friday Cyber Monday webinar series.

When you’re building a new website or developing a new product, there are often several pieces that need to fall into place before you can make it officially available to the world. A coming soon page is a valuable asset to have during these times, and not only as a stand-in for your soon-to-be store or the product you've got planned.

For some entrepreneurs, product design, branding, and streamlining operations come more naturally than marketing, which can make sustaining and growing a business a struggle. Luckily, there's a way you can pass on some of (or even all of) that responsibility to other businesses by creating a wholesale channel.

For many business owners, sales can be unpredictable and gaining new customers can feel like a game of chance. If you want to grow your business consistently and profitably, you need to think of customer acquisition not as an outcome but as a process. Here's an in-depth look at the customer acquisition equation, including how to calculate customer acquisition cost and 7 strategies you can try.

We asked 11 Shopify Partners for their best advice on creating high-converting product pages—here's what they said.

According to the data, roughly 51% of customers are more likely to purchase from a site that offers live chat. Fortunately, even a small team can chat with customers in real-time—as long as you choose your hours carefully and target the right shoppers.

Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.

Data shows that testimonials are proven to increase conversions and play a major role in customer research and buying habits. In this guide, we'll take a look at how you can harness the power of social proof via testimonials, and examine exactly how to source and deploy home-run reviews that drive sales and reduce uncertainty for online shoppers.

Give us just 7 minutes on the final day of this wild Black Friday Cyber Monday ride with a few last-minute tactics to help keep spirits up and traffic flowing.

Getting featured in a gift guide, or publishing one on your own site, is an effective way to drive targeted organic traffic and drive more sales during the holidays. Today, we're sharing how to find relevant gift guides and make an appealing pitch to be featured.

It's a dilemma that almost every new entrepreneur has to face: Customer trust is hardest to earn when you don't have any customers. Yet, you need to earn customer trust before they'll choose to buy from you. Luckily, these strategies can help even brand new businesses earn customer trust early on.