Company

WeChat (Weixin in Chinese) is the largest social media app in China. Launched in 2011, it has already grown to over a billion monthly active users, dominating the social media and messaging space in China. WeChat is now a go-to channel for merchants to promote their brand and sell their products in China. If you want to leverage WeChat to grow your business in China, here's your guide to getting started. 

Digital gift cards have emerged as a way for businesses to supplement their cash flow as communities seek out opportunities to support local businesses during the COVID-19 crisis. However, not every local business has a solution for selling gift cards. In this guide, you'll learn how to set up a simple online store to quickly start selling gift cards to supplement your cash flow.

A complete tutorial, with detailed screenshots and instructions on how to set up an online store to enable curbside pickup for your retail business.

At Shopify, our immediate priority is to help retailers shift from brick-and-mortar to online, so they can weather this storm and build a more resilient business. Below, we’ll outline the essential steps to get your brick-and-mortar business online. You'll learn how to treat your homepage like your storefront and transition some of your physical store experience onto your product pages—and we'll include additional resources to help you every step of the way.

How does trust develop for shoppers when they purchase a new product or buy from an online store they’re unfamiliar with? To help answer that question, we created a research-backed checklist that reveals why customers buy and what tweaks you can make to ensure your store feels trustworthy.

With a unified commerce platform, businesses can effectively sync their online store and in-person sales. With a single view of inventory, orders, and customer data, it's much easier to keep track of what’s happening across your entire business in real-time. Best of all, customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want.

For many merchants, Black Friday Cyber Monday planning started months ago. While you don’t need to let the rush pressure you into a bad decision—BFCM is just the start of the rest of the holiday shopping season, after all—you can still participate as an independent merchant by employing a little creativity.

In an online store’s early days, it’s not uncommon to draw hundreds, even thousands of visitors, but for some reason... no sales. If you're in this boat, here are some questions you can ask to diagnose the problem with your store, along with solutions to help you start making your first sales.

Looking for ways to promote your products to new customers? List them on price comparison websites.