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In 2020, it became clear to business owners that customers are shopping more online. That means it’s time to invest in your online presence and build your business website. Here’s how to build one.

The top online marketplaces in the world sold over $2 trillion in 2019, accounting for 57% of global web sales, according to Digital Commerce 360’s analysis. The growth of marketplace sales leaves small business owners asking one question: to sell or not to sell on online marketplaces? 

In this guide, we'll walk you though some of the best online selling sites, the benefits of starting your own online store, and how using both can help reach new customers and make more sales. 

Pre-orders can be a versatile addition to your toolkit at whatever stage you are with your business. You can use pre-orders to validate a product idea, build hype for an upcoming launch, and improve cash flow throughout your new product development process. From the different types of pre-orders you can offer to how to effectively promote a pre-order, here's what you need to know to start selling before your stock is ready to ship.

It’s all too easy to get stuck on pricing when you’re launching a new store or product, but it’s important not to let the decision stop you from launching. The best pricing data you can get is from launching and testing with real customers—but you still need to start somewhere, with a price that works. That’s what we’re tackling today in Ask Shopify.

With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. But with so many options to choose from, we thought it would be useful to highlight 27 of the best free Shopify apps you can add to your store.

Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have?

More than half of North American buyers say the pandemic has changed the way they’ll shop going forward. Take a look at one of their trending behaviors.

Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.

 

Upselling requires a strategic approach for the best results. Check out our favorite upselling tips and tools to help you grow your bottom line and strengthen your customer relationships.

If you’re a maker of arts or crafts or a curator of vintage collectibles, you know that Etsy is a great platform for transforming your passion into profits.

This year, Black Friday Cyber Monday (BFCM) promises to be a different kind of shopping season. But one thing holds true: experience only makes you stronger when it comes to navigating the new normal of BFCM. In this article, four seasoned Shopify experts share their top advice for preparing for Black Friday Cyber Monday 2020.