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New to SEO? Getting your online store on the first page of Google is a lot simpler than you think. No matter what stage you’re at in your business, our ultimate SEO guide will walk you through how to whip your website into Google-friendly shape.

Ready to get started with SEO? We asked Samantha Renée, Education Production Manager here at Shopify and co-founder of Weave Got It Canada, to share her recommended SEO checklist for brand new store owners.

Email marketing is one of the most effective ways for businesses to build relationships with their customers. But a major challenge is capturing a recipient’s attention in a crowded inbox. To overcome this challenge, it’s important to create visually appealing emails and have your brand identity shine through your campaigns.

Marketing a small business isn’t easy. It’s actually hard, which is why most people struggle to reach their audience, no matter what strategies they use. This article will walk you through the most successful marketing strategies and examples to date, with tips on how to apply them.



"What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for better attribution and understanding how different models will shape the way you view your marketing.

As we head into the holidays, the busiest and most expensive advertising season of the year, it’s worth adding SMS marketing to your marketing channel mix to help you cut through the noise and win new customers.

Shopping ads are some of the most clicked ads Google has to offer. Regardless of your budget or desire to actively manage campaigns, there is a path to success for you with Shopping Ads. Learn how to craft the perfect shopping feed.

From positioning to promotion to price, marketing helps you attract and engage customers. Fortunately, you can get quite an education on its dos and don’ts between the covers of a book. Here are 20 marketing books every small-business owner needs on their bookshelf.

“How do I get traffic to my website?” No matter what product you sell, driving targeted traffic to your online store is a crucial part of growing your business—whether you’re trying to make your first sale or scaling to your 1,000th customer. But knowing where to begin, and how much to spend, can be tricky. To help, we’ve put together a list of proven ideas to try, organized by cost, effort, and upside.

Getting your first customer is a significant milestone for every entrepreneur. If you still need to make your first sale, try our 30-day challenge—complete with checklist—to start driving traffic and revenue.

From first sale to full scale, here's a hand-picked list of essential marketing articles to help you at every stage of your entrepreneurial journey.

Starting a podcast is an effective way to build an audience and establish credibility, which you can later use to promote your business. Learn the ins and outs of recording, publishing, and growing your own podcast without breaking the bank.