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There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts, and how much the discounts should be worth. In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive customer loyalty and conversions and, of course, how to most effectively use them.

Many business owners underutilize Google Ads despite the unique opportunity it offers to advertise directly to customers actively searching for your products or services. In this guide, we'll walk you through what's possible with the Google Ads platform, what to expect from different campaign types, and how to budget accordingly.

Back to school is not just a new beginning for students but also a time of experimentation for merchants. From limited-time releases to new product launches and campaigns for crucial sales period, here’s what four merchants had to say about their back to school strategies. 

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO). Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions.

Today, Shopify experimentation lead and SEO expert Casandra Campbell shares her experience leading and growing SEO strategies for small businesses. The following blog post is an excerpt from Casandra's latest course on Shopify Academy, SEO Training for Beginners.

You’ve found a product and created your online store. Now, what?

Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your products.

We’ve put together an overview of 17 effective marketing tactics along with tips and tools to help you implement each approach.

With your own affiliate program, a customer, advocate, or industry marketer can send visitors to your store through their unique referral link, and any sales you make as a result earns them a reward or commission.

Simple enough. But have you ever wondered is affiliate marketing is a good fit for your online business? Today, we'll cover what to consider before starting an affiliate program and how to one for your Shopify store.

Looking for inspiration on how to harness blogging for your business? Here's a close look at 8 standout blogs run by ecommerce stores and ideas you can adapt for your own content marketing strategy.

High performance search engine optimization is built on keyword research, and your keyword research is only as good as your process.

The most valuable first step you can take is to identify what types of terms you should pursue, aggressively expand that list, and then decisively cull it down to what’s most relevant. Today's post will show you how to do just that.

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice.

Consistent, high-quality traffic you don’t have to pay for? Sign me up.

But between search engine algorithm updates and excessive industry jargon, it can be pretty difficult to get the hang of this whole ecommerce SEO thing.

This beginner’s guide will take you from newbie to novice as quickly and simply as possible. We’ll cover keyword research, site structure and organization, and on-page SEO.