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In this current age of the internet, social media, and algorithmic content feeds, influencer marketing is an excellent way to help your business gr...

Learn what customer segmentation is and how you can leverage it to generate more revenue for your business in only a matter of minutes.

One of the biggest challenges of running Facebook ads is figuring out your target audience. There are many things to consider—your audience's size,...

With a constantly evolving landscape of tools, strategies, and touchpoints, your digital marketing skills need to stay sharp.

You want as many customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you quickly become unprofitable. But let's not pull out the calculus textbooks just yet. There's a simpler way to pulse check whether your customer acquisition strategy is on track and sustainable—and that's to look at solid benchmark data. 

Lacking capital to run paid ads? You don’t need a big marketing budget to promote your business. Learn ways to promote your online store on a budget when you have ample grit and drive.

David Gaylord is a former chief of staff at Shopify who now serves as Shopify’s Entrepreneur-in-Residence. His main hustle is scaling his company, Bushbalm. As his business has grown, David has learned a few counterintuitive lessons about influencer marketing—and today, he's sharing them with us.

Bloated sales channels and crowded markets make earning new customers difficult and expensive. But acquisition is only one of the paths you can take to grow your business. The second is the post-purchase path that leads to more repeat-customers. Shop's latest feature, post-purchase offers, will help earn more sales with repeat purchases from your existing customers. 

Learn how to turn a customer into a subscriber. 

We know that faster checkouts leads to more sales. The longer it takes to make a purchase, the more drop-off points are introduced into the shoppers’ purchasing path. That’s why we launched Shop Pay—the fastest-converting checkout on Instagram and Facebook.

Google’s Smart Shopping campaigns are designed to help you reach shoppers at the ideal moment: when they’re searching for products like yours on Google. Shopify’s Google channel makes it incredibly easy to set up and run these campaigns right from your Shopify admin, so you can save time while driving more traffic, boosting sales, and growing your business.