Company

By following current trends within a niche, you might just find room for more entrepreneurship—if you can act fast enough.

Adrian Brambila is the founder of Kick Push Skate, a store dedicated to providing retro hipster penny boards and gear.

In this episode of Shopify Masters, you’ll learn how he uses current trends to find profitable opportunities to serve his audience.

In sales, data is power. More data? More power to analyze, compare, act. 

To boost your ability to make better, data-driven decisions at any time, we’ve made our Online Store Dashboard more comprehensive and effective, starting with this big change: if you’re a multi-channel merchant you’ll now have data from all your channels—not just your online store—right in front of you, in an easy-to-scan one-look overview.

The brands that stand out today are the ones that know how to get people going by producing clickable, shareable, irresistible media for their audiences to consume.

Whether we’re talking about content marketing or social media marketing, this newfound focus is turning companies into producers, creators, and editors invested in content.

But even without the budgets of all those bigger brands, there are plenty of free tools that can help you feed your audience's craving for fresh content.

Whether you’re starting out or taking off with your business, here are 7 free tools (and some alternatives and resources) to help you create content that's hard not to share.

A 12-year-old pitches his business on Shark Tank. I’m watching it now on YouTube. At three times his age, hand plunged halfway into a bag of Cheetos, I realize: I am an underachiever.

Have you ever wished that you could break the space-time continuum and deliver wisdom from the future to your teenage self? What life lessons, learned the hard way, would you impart?

I’ve consulted some pretty bright young people to help me. These amazing kidpreneurs, both present and former, share their stories and advice for Generation Z.

Here’s what I wish I'd known 25 years ago.

Marketing is at its best when it can get a "hey, that's me!" out of your target audience.

But what if your products address a problem that your customers would rather not openly discuss? 

In this episode of Shopify Masters, you’ll learn from an entrepreneur who had to get creative with his marketing and messaging in order to advertise products that solve bathroom-related problems.

Meet Bobby Edwards, founder of Squatty Potty: the original toilet stool designed and made in the USA to give you the perfect posture for optimal elimination.

Google Analytics is like an iceberg. 91% of it is below the surface.

So, when you’re browsing around the standard reports, checking your monthly visitor count or your daily revenue, you’re only getting about 9% of what Google Analytics has to offer.

The rest is hidden below the surface, just waiting to be discovered.

One of the best ways to start exploring the Google Analytics iceberg is through segments, both simple and advanced.

When Sarah Hannington couldn’t find a company to custom print Valentine’s heart candies, she started her own business. Just a few years later, her 6-figure side gig, MyCustomCandy produces and ships personalized candy hearts to influencers, celebrities, businesses, and customers worldwide.

Customization is touching every product from lipstick to initial-stamped luggage. Even large, mass-produced brands like Nike and New Balance recognized and jumped on the trend towards unique experiences for their unique customers. 

Sarah didn’t plan to start a custom business. She was just one consumer who happened to stumble upon a missed opportunity, a gap in an industry expected to reach $31 billion USD by 2021.

Sarah shares the ups and downs of a custom seasonal business that scales beyond expectation year over year, and her secret to keeping her cool through every crisis. This is her story.

Customer Lifetime Value (CLV) is one of the most important factors in determining your business’ present and future success. It’s an often-overlooked metric that can accurately predict how much your customers are really worth.

Companies are made up of people at the end of the day, and as established entrepreneurs will tell you about the early days, every new hire counts.

But as you add more heads to your team, maintaining your company culture becomes harder.

On this episode of Shopify Masters, you'll hear from Kevin Lavelle of Mizzen+Main, a brand that offers the best of advanced performance fabrics with the refined look of traditional menswear.

Find out how he created a solid company culture from the ground up while building a 20-person team.

When running an ecommerce store, it’s easy to forget that visitor #3456 is a real, live person. A person subject to cognitive biases, persuasion techniques, psychological theories, etc.

Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have insight into how you can turn theory into practice, science into cold, hard cash.

Here are 13 persuasion techniques that will give you an unfair advantage in the most important battlefield of all: the human brain.

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By the end of July, your customers will no longer be directed to checkout.shopify.com to complete their purchase. Instead, their entire shopping experience—from homepage to checkout—will take place on your domain. No more domain switching.

Before you can get your products into retail stores, retailers need to trust that they have the potential to fly off the shelves.

In this episode of Shopify Masters, you’ll hear from John DePaola, the creator of The Pain Brush Cover, who started selling his product door-to-door and ended up appearing on Shark Tank to get an offer that was 4X what he expected.