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With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence.

On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her best customers to become her influencers. 

You’ve found a product and created your online store. Now, what?

Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your products.

Instagram ads are available to anyone through Facebook's self-serve advertising platform. There are three big reasons to start experimenting with Instagram ads.

1. Instagram now has more 500 million daily active users.

2. Instagram posts get more consistent engagement than any other social network.

3. You're now able tag products in Instagram photos and set up a Shop tab for Business accounts, all connected to your Shopify store. 

In today's post we'll cover how advertising on Instagram works, and the exact steps you can take to get started.

Hundreds of millions of people use Amazon to shop online every year. Wouldn’t it be nice to get your products in front of all those potential customers? Of course, but Amazon can seem a little intimidating at first.

That’s why we’ve crafted the complete guide to selling products on Amazon, specifically for beginners who want to maintain the integrity of their brand in a competitive marketplace. You’ll learn everything you need to hit the ground running with Amazon.

I’m talking everything from product selection to paid ads, from search engine optimization (SEO) to Amazon Seller Central. Seriously, we’ve thought of everything. It was written by a former Amazon Category Manager, after all.

Our goal this year and every year is to make starting and running a business easier, no matter who you are or where you are in the world. We’re here to help you save time, manage your business more efficiently, simplify complex business processes, and help you scale.

Here’s a roundup of the biggest features we launched this year, to help you do exactly that.

Shopify Masters is a weekly podcast where the entrepreneurs and marketers behind successful Shopify stores share their experience with our community of merchants. To round off the year, we’ve curated our favorite nuggets of unconventional wisdom from Shopify Masters in 2018.

With Shopify’s educational content now spanning blog posts, guides, podcasts, video courses, live workshops, and many other formats, we wanted to take a look back and recap a shortlist of highlights from 2018.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list. Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience.

Ever wondered what a trademark is, or whether you should be thinking about trademarks for your business? We spoke with an expert to break it all down in plain language to help you figure it out.

The more time (and money) you spend advertising on Facebook, the clearer it becomes that good creative is the key to improving your ROI.

Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.