Company

Philip Villeneuve and Armand Digdoyo give a whole new meaning to “entrepreneurs by day and night.” In 2016, they founded YoHomo to curate event listings for Toronto’s Queer community. Eventually, they also started throwing their own parties. Then came weekly playlist curations, artist features and interviews, brand campaigns, and a merchandise line.

In this blog post, we break down the three most important industry trends that may create shipping delays and other logistical challenges during the holiday season. Within each trend we’ll highlight what consumers expect from your business, the associated issues and risks, and how to prepare your store to ensure your customers have the best possible shopping experience. 

You may have a strategic plan that charts out your direction for the next few years. But what about an operational plan?

Finding the perfect wholesale supplier for your business can be overwhelming. But it doesn’t have to be. By following our guide to finding the right wholesale supplier for your business, you’ll be able to avoid the pitfalls and find the right match for your dropshipping business.

There’s much more to copywriting than listing your product’s best features. The secret to high-performing copy? Listen to your best prospects.

In This episode of Shopify Masters, Anthony Rosemond of Pastreez shares their recipe for success, which includes a dash of email marketing, a splash of memorable packaging, and a healthy serving of maximizing profit margins.

There’s no doubt that Etsy is a fantastic place to make money selling handmade items. But, selling on Etsy also comes with some limitations—you get access to buyers already browsing Etsy's marketplace, but you have to play by their rules. Here's how to take advantage of Etsy without forfeiting your independence.

Kirby Holmes worried about the impact of wildfires on animals and began creating air-filtering masks for dogs. After launching his company K9 Mask, Kirby ran a successful Kickstarter campaign, which led to an appearance on Shark Tank. On this episode of Shopify Masters, Kirby shares his tips for creating content marketing, building an email list, and selecting tools for an ideal tech stack.

What if your goofy faces and passionate lip-syncs could make you a millionaire? If you’re looking to leverage TikTok’s massive user base in building your audience, here’s a look at the monetization strategies of the social media platform's top creators. 

“Best web design” lists often feature award-winning websites that are visually fascinating but sluggish and serve a single purpose. We wanted to flip the script a bit—that’s why our list will only feature beautiful, functional websites that power successful businesses.