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To master product photography, you need to understand how light works. This is especially true when it comes to photographing materials that don’t always play nicely with light like glass, metal, and jewelry.

Don’t settle for product images with light spots or reflections. With the proper lighting setup, you can easily take great photos of clear and colored glass, watches, sunglasses, metallic objects, and even jewelry.

As an entrepreneur, being your own customer gives you a special advantage through an intimate understanding of their paint points. And in many cases, it's what leads to the eureka! moment of a solid product idea.

Danielle Pettifor became an entrepreneur when she started doing crossfit to get into shape and ended up inventing HandBand Pro, a product for crossfit athletes like herself.

In store, online, across the world, and through our phones—there are more ways to buy today than ever before. 

The distance between “I want” and “I have” is only getting shorter for today's consumers. So what's the next frontier?

Messenger. From WhatsApp to WeChat, these messaging apps are where we're spending more of our time.

It's the era of conversational commerce and these 6 Shopify apps will help you ensure your store is ready for it.

Some of the most innovative products offer effective solutions to the oldest problems around. And the more consumers can relate to those problems, the "stickier" a product idea is. 

That was the secret behind the success of Smart Nora, a cool new solution to one of life's most common nightly annoyances: Snoring.

Hear how Behrouz Hariri took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000, and just broke $1 million in total after preselling Smart Nora on their Shopify store.

Trial, error and experimentation are all part of every entrepreneur’s journey. Many fail the first time. And the 2nd time. Even the 3rd time.

In Grant Ellis’ case, the 9th time was a charm.

Find out how Ellis came to build Nut Butter Nation, a successful side business selling 100% natural peanut butter, while also finding balance between work and life.

If you’re an avid reader of the Shopify blog, you already know about the two in-depth case studies and business giveaways done by our content team. The first was Hello Matcha, a tea dropshipping business which wound up generating $922.16 in revenue in three days, and the second was Think Pup, a dog-themed t-shirt line that earned $1,248.90 in three weeks.

As part of the content team at Shopify, it was now my turn to build an ecommerce business from scratch and post my findings and results here on the blog, and give the business away. 

With Syght Glasses, that’s exactly what I set out to do.

Over the span of 5 weeks, Corey Ferreira recorded every detail of how he built and launched Syght Glasses, a business selling affordable gaming glasses that combat eye fatigue caused by prolonged exposure to blue light.

In this episode of Shopify Masters, you'll hear how Corey turned his existing interest in gaming culture into a profitable business selling glasses imported from China, and how he managed to move so quickly from product idea to product sales and made $2416.51 in under 2 months.

Rush Sports was founded in 2005 with the goal of bringing high-end cycling brands into the South African market, and provide levels of service and after sales support that were absent in the industry at the time. 

A lot has changed since then, in particular the company's decision to embrace wholesaling, which helped it grow by 200% year over year.

Find out how and why Andre van Aarde went from selling direct-to-consumer and wholesale to becoming a wholesale-only business in this episode of Shopify Masters.

TV, smartphones, computers—just because there's a growing emphasis on reaching consumers through their favourite screens, doesn't mean you should write off traditional offline marketing tactics, like event marketing.

In fact, a proven way to get your business out there—and attach a face to your brand— is by being present at trade shows and events where your potential customers are going to be.

Find out how Lucas Walker and Riley Wallbank launched Treats Happen—fresh, dehydrated dog treats that are safe for raw feeders and dogs of all ages—by attending over 30 trade shows in the past year.

Ecommerce sales are ramping up in the United States, with consumers doing more than half of their shopping online. But the U.S. isn’t the only country seeing explosive growth in online sales; research from eMarketer predict's that global ecommerce sales will hit $1.9 trillion this year, with double-digit growth nearing $4 trillion by 2020.

Your online store gives you the ability to sell to every corner of the world where prospective customers have access to the web. 

There are numerous advantages, and a bigger slice of revenue just waiting for you, if you’re willing to pivot and make some changes to your ecommerce strategy.

Forget about instant messages, post-it notes, and email threads a mile long.

With Timeline, we’re introducing a better way for you and your team to communicate, collaborate, and solve problems. This new feature gives you the ability to post comments and notes right in Shopify, bringing all your team communication together in one place while supplying context in a way email and chat apps never could.

Millennials are a big deal. Not only are they the largest generation since the Baby Boom, but they’re also about to enter their prime purchasing years.

By the year 2020, Millennials will spend a whopping $1.4 trillion annually - or 30% of all retail sales in the United States alone. This means that entrepreneurs either need to start thinking like Millennials now or they’re going to risk getting left behind fast.

In this post, we’ll take a look at the biggest trends that are shaping Millennial spending behaviours and the most effective strategies that you can use to build smarter and faster marketing campaigns for your business. Strategies for marketing to Millennials are changing every day, but with this set of handy tips you’ll be able to adapt quickly and keep up with your youngest and most dynamic customers.