Company

In this podcast, you’ll learn from Marshall Haas, the CEO of Need/Want, a store that sells a variety of unique products that you can't help but want.

Find out how Need/Want built a $2.5 million portfolio of single-product stores using the power of positioning.

Virtual reality is best described through the moments—or rather the memories—of the things you experience when you have that headset on.

When I put on the HTC Vive and experienced virtual reality for the first few times:

• I played fetch with a robot dog in a futuristic laboratory.
• I threw a baseball hat into the sun.
• I leapt away from the low groan of a zombie behind me.
• I tried to use my virtual hand to scratch my real nose when it was itchy.

In virtual reality, I became an active participant in an environment completely removed from reality. And that’s what makes VR a wildly different experience from watching a movie or even playing a video game.

In this podcast, we talk to Vincent Bourzeix, the owner of Try The World, a gourmet food subscription box that curates tastes from around the world.

Find out how he took his subscription service from 500 to 50,000 customers.

A ceramic artist fires a plate in an industrial kiln in her bright studio loft, overlooking a community garden and a row of hip bustling eateries. This isn’t New York City. It’s Michigan.

There are parallel timelines in the history of Detroit. The popular version that gave the metropolis its “Motor City “ moniker and ended in bankruptcy and desertion is just one side of the story.

Sit back, put on some rose-tinted glasses and a Motown LP, and let me tell you another version.

In this podcast you’ll learn from an entrepreneur who trimmed the fat from her business and focused on doing just one thing better than her competitors.

Sara Marie Moylan is the creator of She Fit, a high-impact sports bra that gives you your bra, your way. She sums up the key to her success in one word: Relevance. 

The rise of the micro-multinational is upon us. Many Shopify merchants have grown from a small one-region store, to serving global customers, dramatically increasing their profits along the way. In today's post, we’ll share some specific examples to show you how other ecommerce store owners have transformed their business with this step-by-step process.

On today's podcast, you’ll learn from an entrepreneur who harnessed crowdfunding sites like Kickstarter to not only fund his ideas but tap into new customer bases.

Viktor Grabovskyy is our guest and the co-founder of Forever Spin, a Canadian company dedicated to making the world’s finest spinning tops.

On today’s podcast you’ll learn from an entrepreneur that manufactures his products in conflict affected areas.

Matthew "Griff" Griffin started Combat Flip Flops to create peaceful, forward-thinking opportunities for self-determined entrepreneurs affected by conflict. And they’re starting out by creating and selling flip flops, clothing, and accessories.

Valentina Rice envisioned a world where everyone had access to food made with hands and love. And sauce made from real tomatoes. She quit her job three years ago to launch Many Kitchens, a farmers’ market for the internetting masses.

Turning something you care about into a business gives you a unique edge: an intimate understanding of your audience and what engages them.  

On this episode of Shopify Masters, you'll learn from Rizala Carrington, owner of Pride Designz, a store for LGBT jewellery and clothing, who followed her passions and created a Facebook fan page that drives the majority of her traffic.

Some entrepreneurs need to be passionate about their product to fuel them on their journey. Others take a more logical route—a lucrative opportunity and a love for business are enough to keep them going.

On this episode of Shopify Masters, you’ll learn from Andrew Youderian, owner of Right Channel Radios, a store that sells CB radios and antennas, who took a more practical approach to choosing his niche.

Retail store owners can get a sense of their business’s health—beyond looking at their financials—by observing foot traffic and talking to customers. Owners of online stores, however, don’t have the same opportunities to observe customer reactions to what they do. That’s where analytics come in.