Company

On this podcast you’ll learn from an entrepreneur who partners with creators that have established audiences to drive traffic to his store. 

Thomas Bertrand is the Founder of Bento & Co, a company that brings you the best bento boxes directly from Kyoto, Japan.

Personalization is a powerful tool.

When it comes to building effective marketing campaigns, providing your customers with timely, relevant information is a key step in capturing their interest and bringing them back to your online store.

If you really want to give your campaigns a personal touch, consider running Dynamic Product Ads on Facebook.

Dynamic Product Ads allow you to serve ads to your customers featuring the exact products that they want to see. With the power of the Facebook Pixel, Dynamic Product Ads use behavioral information about visitors to your website to determine which products should be featured in your Facebook ads.

This process—also known as retargeting—is a highly effective way to turn one-time window shoppers into dedicated customers since website visitors who are served retargeted ads are 70% more likely to convert.

When you're grinding it out as an entrepreneur, it's essential that you develop the right routines to be able to go at it every day.

In this podcast, you’ll hear from Woody Kassin, Owner of Faucet Face, about the routines, habits and outside interests that helped him build Faucet Face into a successful ecommerce business selling eco-friendly water bottles.

The same things that make Snapchat fun can also make it frustrating to learn.

Snapchat ultimately leaves it up to you to figure out its features—in fact, it encourages you to discover them by accident.

Here are 14 tricks for getting the most out of Snapchat for both newbies and the pros.

Lisa Jolly refers to her business as both a drug and a sport, sometimes in the same breath. Her story plays out like a soap opera bred with an action-comedy film, and she doesn’t mince words in telling it. Lisa, founder of The Honeybunch Shop, has no time for “PC rubbish” – she swears like a sailor, and pours out her personal and professional failures (#nofilter) on social. It’s this catharsis, I’m certain, that has carried her through a two-year entrepreneurial rollercoaster, smiling through every plunge.

“Just say yes,” Lisa tells me over Skype from her hotel room in New Zealand.

That one little word – yes – was the catalyst for big things.

On this podcast, you’ll hear from Ryan Babenzien, Co-Founder of Greats, a Brooklyn-born footwear brand offering tastefully designed sneakers for men starting at $49. 

Find out how Ryan built a powerful footwear brand with strong customer loyalty and a 50% repeat purchase rate.

On this podcast, you’ll learn from Daniel Kane, an entrepreneur who successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not use crowdfunding.

Daniel is the creator of The Ridge Wallet, a slim, RFID-blocking minimal wallet he launched on Kickstarter.

The Legends League has always been much more than a business for Bryan Espiritu.

Since the very beginning, it’s served as a physical extension of Bryan’s creativity; a way for him to share his thoughts and feelings through streetwear.

I sat down with Bryan recently after paying a visit to his retail storefront in Toronto, affectionately called The Legends League Sweatshop. Bryan’s newest venture sits on a quiet side street off of Spadina Avenue just South of Queen West. A low-key hideout for a brand that’s been making a lot of noise.

Not only has The Legends League become a staple in the wardrobes of trendsetters and artists across the city, it’s also received cosigns from hometown heroes like Drake and Majid Jordan.

While Bryan’s recent success is impressive, if you don’t know the real story behind the brand, you’re only getting a piece of the picture.

On today's episode of Shopify Masters, you’ll hear from Katel LeDu, an entrepreneur who built A Book Apart, a site that sells brief books for people who make websites. with a team that works 100% remotely.

On today's episode of Shopify Masters, you’ll learn from Beth Anne Schwamberger, an entrepreneur who uses Pinterest to drive the majority of sales for Brilliant Business Moms, a community that offers resources, guides, and courses for mompreneurs.

Social media marketing can be a handful.

Every day, it seems like there are new platforms to figure out, new tactics to put into action, and new ways for you to get lost in your social media feeds instead of focusing on your business.

But don’t worry—social media marketing doesn’t need to be complicated. With the right tools, you can get more out of your social media campaigns while actually spending less time working on them.

In this post, we’ve put together a collection of highly effective social media tools that will give you total control over your campaigns and help you find new opportunities to drive sales and engage with your customers.

Social media marketing can be a handful.

Every day, it seems like there are new platforms to figure out, new tactics to put into action, and new ways for you to get lost in your social media feeds instead of focusing on your business.

But don’t worry—social media marketing doesn’t need to be complicated. With the right tools, you can get more out of your social media campaigns while actually spending less time working on them.

In this post, we’ve put together a collection of highly effective social media tools that will give you total control over your campaigns and help you find new opportunities to drive sales and engage with your customers.