Company

Julian Hearn is the founder of Huel, a nutritionally complete powdered food. Everything your body needs and nothing more.

Find out how he used a PR agency to kickstart a £2 million business.

As the app where you probably spend most of your time on your computer, your browser is useful for much more than just "browsing" the internet.

There’s a lot of features you can unlock by customizing your browser with extensions to better suit your needs—especially if you're a busy entrepreneur.

Here are 10 free Chrome extensions that every business owner should check out.

Mike Jackness is the co-founder of ColorIt, a company that strives to make the best coloring books for adults on the market.

On this episode of Shopify Masters, you'll learn how ColorIt used Amazon as the initial proving ground to build a $2.5 million business.

What's the profile of an entrepreneur? What’s the required skill set? A pinch of fearlessness, a lot of drive, the ability to self-start, a knack for business? It’s a mixed bag, partially learned and somewhat innate. And these many-hat-wearing folks, for the most part, gleaned their knowledge through an eclectic history of experiences, and things picked up from past jobs.

Can your day job help you kick start your dream job, too? 

I spoke to ten Shopify merchants who started their careers as zookeepers and models and bankers. Their resumes, on the surface, may not seem relevant, but these entrepreneurs draw from their past work experiences every day.

Twitter single-handedly transformed brand communication into a brand conversation. While various social media platforms like Instagram, Facebook and Snapchat earn praise for their visual-first approach to social media, Twitter fundamentally changed the game in how brands manage an online identity in the 21st century.

With an unparalleled real-time experience, Twitter makes it easy for any brand to have a voice and engage with audiences. Simple, fast and flexible, Twitter is an essential tool for small businesses looking to develop an authentic brand and devoted audience. This guide is here to walk you through everything Twitter, from account setup to #TwitterEtiquette to Advertising on Twitter.

Ashley Drummonds is the Founder of ABS Pancakes, gluten-free pancakes with 26 grams of protein, 8 net carbs, and under 200 calories per 4 pancakes.

On this podcast, you’ll learn how she started by selling digital products and then transitioned into physical products, and the story of the Shark Tank deal that skyrocketed her sales.

Your store needs to be designed with your customers in mind.

While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers.

At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase. This process is called Conversion Rate Optimization or CRO.

Rich Fulop is the co-founder of Brook Linen, a store that supplies simple and beautiful bedroom basics delivered straight to your door.

In this episode, you'll learn how Brook Linen's founders created a testing framework that helped them grow a $10 million business.

Jimmy Hickey is the Founder of Findlay Hats, a store that sells hats that have useful and customizable laces and hidden pockets. 

In this episode you’ll learn how he drove $28,000 from a single reddit post that went viral.

Leanne Mai-ly Hilgart couldn’t find a winter jacket that was beautiful and cruelty-free. So she designed one.

In 2009, without a background in fashion or business, she became a designer and an entrepreneur, launching Vaute Couture as a concept, with pre-orders and no physical product or investors. Her new customers supported the brand on pure faith, buying into Leanne’s story, and her vision to change the world. The demand and the hundreds of early supporters were just the validation she needed to forge ahead with production and build what she hoped would be the future of fashion.

Just seven years later, she’s trailblazer in the world of vegan apparel, manufacturing and shipping her expanding line of socially conscious and animal friendly designs worldwide. 

Stephan Jacob is the Founder of Cotopaxi, a company that creates innovative outdoor products and experiences that fund sustainable poverty relief, move people to do good, and inspire adventure.

In this episode you’ll learn how he runs in-person 24-hour events to market his company's vision and brand.