Company

Serial entrepreneurship—building business after business—is a compelling path for entrepreneurs who enjoy the thrill of starting and launching their own projects.

We talked to James Street, co-founder of Shore Projects and their latest venture Old Harry, about his journey of bringing 8 different business ideas to life and how a collective of talented people was at the center of it all.

Eu-wen Ding is the founder of Lumos Helmet, the next generation bicycle helmet with integrated brake and turn signal lights for safer cycling.

On this episode of Shopify Masters, find out how he used Facebook ads to promote a Kickstarter campaign that raised $800,000.

You shouldn’t dive into paid advertising or content marketing without knowing exactly who your buyers are. Knowing and understanding who buys, or will buy your products is imperative to help you maximize your advertising return-on-investment and content effectiveness.

In 2007, Toni Carey started running. Her mother told her that it was a “white sport” and that her uterus would fall out. It didn’t deter her. She was a woman spurred on by an alarming statistic: over 80% of black women in America are considered overweight or obese.

Nine years later, Toni and her college friend Ashley Hicks-Rocha head a growing movement of women across America aiming to turn the statistics around and change their lives through running. Black Girls RUN! has a membership of over 150,000 and hosts over 70 running groups across the country.

Through their online store, they’ve funded their dream of impacting obesity rates in America, selling Black Girls RUN! merch to women proud to represent the community that changed their lives.

Jeremy Mason is the founder of Craft and Mason, a small roasting company out of Lansing, Michigan that combines an intense passion for coffee with Midwestern hospitality.

On this episode of Shopify Masters, you'll find out how he turned his hobby into a business that’s doubling in growth year after year. 

Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone.

Learn how to strategically partner with the right brands and get in front of a fresh audience of qualified customers (instead of having to build everything from scratch). 

Meet Jonah, a 17 year old competitive swimmer from Denver, Colorado.

Jonah wanted to start an online business, but he didn’t know how to code or have any experience doing it. 

This is the story of how he went from knowing nothing about ecommerce, to finding a product and making thousands of dollars in revenue in his first year of business. 

Gaston Frydlewski is the founder of Hickies, a company that's revolutionizing the way you tie your shoes.

Find out how he set up his business so that it could quickly scale to over 50 countries around the world. 

The most important social media conversations about your brand usually don’t involve you.

It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them?

Social listening is a technique for monitoring social media conversations to uncover new opportunities for your business.

With social listening, your business can identify these key moments to engage with users directly and sway their conversations in your favor.

To help you monitor conversations about your brand and transform them into new opportunities for your business, we’ve put together a collection of the top tactics and tools for social listening and media monitoring.

Going “back to school” doesn’t necessarily mean giving up your career, or even putting it on pause. Some of the best entrepreneurs don’t have formal education – they took the leap and made it up along the way. Their eventual successes started as side-hustles: they taught themselves, consumed books and blogs, and leaned on mentor support.

Lifelong learning is responsible for many self-made entrepreneurs. Outside the walls of traditional classrooms, the learning resources – many of them free – are plentiful.

But, before we dive into where to access education, let’s talk about how to make it work with your busy lifestyle.

Going “back to school” doesn’t necessarily mean giving up your career, or even putting it on pause. Some of the best entrepreneurs don’t have formal education – they took the leap and made it up along the way. Their eventual successes started as side-hustles: they taught themselves, consumed books and blogs, and leaned on mentor support.

Lifelong learning is responsible for many self-made entrepreneurs. Outside the walls of traditional classrooms, the learning resources – many of them free – are plentiful.

But, before we dive into where to access education, let’s talk about how to make it work with your busy lifestyle.

Removing an image’s background has a wealth of benefits including easy integration across sales channels, increased attention on your product, and improved page loading speed. But you might not know how to do it yourself.

If you’re handling your store's design tasks, there may be more background removal options at your disposal than you realize. Sure, there’s Photoshop, but it’s not the only option. There are less complex, lower cost, and more scalable alternatives available.

Let’s take a look at the four best options for removing the background of product photos for your online store.