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As a small business owner, video can seem like an intimidating or expensive format. But Instagram videos can be an accessible way to showcase your products and your brand to your audience. Here are some ideas to make the most of Instagram video in your posts, stories, and IGTV channel.

From Facebook and Instagram Stories to YouTube, video has undeniably become an essential tool for marketing your business—87% of consumers said they want to see more video content from brands. Fortunately, a variety of editing software will allow you to edit your video right on your favorite mobile device.

Instagram Stories are a quick, engaging format perfectly suited for mobile experiences. In this brief guide, we’ll share how businesses are currently using stories and how you can get started.

Social media marketing can help you build an audience of customers and drive sales, or it can be a time-consuming distraction. The difference is having a strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.

Pinterest is a valuable and often under-appreciated channel for ecommerce businesses. In this starter guide, we’ll outline all of the fundamentals for marketing on Pinterest, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and last but not least, how to measure your results.

When you're trying to get more views for your videos, it can often feel like you're at the mercy of YouTube's algorithm. That's why it's important to think about distribution at every stage, from creation to promotion. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views.

With Instagram surpassing 1 billion monthly active users worldwide, there are ample marketing opportunities for ecommerce brands, retail shops, and small businesses to reach their customers on the platform. With Shopping on Instagram, you can start converting your organic engagement directly into sales. Here's how top ecommerce brands are doing it, and how you can too. 

Instagram ads are available to anyone through Facebook's self-serve advertising platform. There are three big reasons to start experimenting with Instagram ads.

1. Instagram now has more 500 million daily active users.

2. Instagram posts get more consistent engagement than any other social network.

3. You're now able tag products in Instagram photos and set up a Shop tab for Business accounts, all connected to your Shopify store. 

In today's post we'll cover how advertising on Instagram works, and the exact steps you can take to get started.

The more time (and money) you spend advertising on Facebook, the clearer it becomes that good creative is the key to improving your ROI.

To successfully scale your Facebook advertising, you need to consider more than just increasing your budget. Here are some strategies to help you increase your budget without decreasing your results.

Instagram Stickers may just be one of the most useful features you're ignoring in your Instagram marketing strategy. Here are some ways you can get creative with stickers in your Instagram Stories to drive more traffic, promote your products, and connect with your audience.

Whether you're new to marketing on Pinterest or already have a sizeable following, these useful tools can help you save time, unearth opportunities, and sell more on Pinterest.