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Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. Today, we're sharing how to create an effective hashtag strategy for your business.

Retargeting is often hailed as the advertising activity with the highest return on investment for ecommerce businesses. In this guide, you'll learn how to set up your own Facebook retargeting strategy step-by-step and get a second chance to win back lost customers.

The more you know about the people you’re advertising to, the better your ads will perform. When you market to a Facebook Custom Audience, you know exactly who is seeing your ads, and your messaging can be laser-targeted. This will help you increase your conversion rates and get a better return on investment.

You’ve probably heard stories of Instagrammers who are cashing in on the pictures they snap and share every day. You might've even looked at your own sizeable following and thought, “Maybe I can do that too”.

Just like bloggers, YouTubers, and anyone who’s amassed an audience around the content they produce, Instagrammers have reach and influence figured out—two goals that many companies struggle with.

Together, these two things offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.

Here's how.

With more than one billion monthly active users, Instagram has opened up enormous opportunities for brands to find new customers. To help you supercharge your Instagram account, we’re sharing a list of the best Instagram apps for independent businesses—tools that will help you spruce up your posts and drive more customers to your store.

We spoke with two Instagram marketing experts to get their best advice on how to write compelling captions that can help improve your reach, engagement, and sales.

The Instagram bio often is treated as an afterthought. In reality, your bio is valuable social media real estate that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers.

Instagram has always been a powerful growth tool for brands, but with IGTV providing a new avenue for creativity, the ability for a brand to position itself as an originator of the tool is wide open. With the platform growing and brands experimenting with new forms of content, the ways in which IGTV will alter Instagram marketing are becoming more clear.

YouTube have over 1 billion active users—that’s almost 1/7th of the world’s population.

As the owner of a YouTube channel, capturing some of those viewers as subscribers is how you grow your audience for the long-term.

But increasing your subscriber count on YouTube isn’t enough. You want engaged subscribers who will watch, share, and engage with your videos as you continue to create them.

Whether you’re using your YouTube channel to market your business or share your passion for making things on the Internet, here are some tips for growing an audience on the most powerful video platform around.

Take your customers behind the scenes and share your business journey on Instagram Stories. Try these 10 creative Instagram Story ideas to capture more attention without the need to use any additional apps. From editing tips to functional hacks, get ready to raise your Instagram Stories game. 

In this starter guide, we’ll outline the fundamentals for building an Instagram marketing strategy to help you get the most out of this fast-growing social network.

Many regard the YouTube algorithm as a complete mystery—a higher power that rules over your view counts, completely outside of your control. Except that isn't exactly true. Here's how the YouTube algorithm works, according to Google engineers who worked on it, and how you can work with it to unlock more views on YouTube.