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What if your goofy faces and passionate lip-syncs could make you a millionaire? If you’re looking to leverage TikTok’s massive user base in building your audience, here’s a look at the monetization strategies of the social media platform's top creators. 

Want to connect with Gen Z shoppers and drive mobile sales? Learn how to run engaging Snapchat ads that find new customers, plus tips and examples from brands doing it right.

In the world of TikTok, genuine content reigns supreme. Users favor raw and engaging videos over highly edited, curated posts—the type brands typically produce. Learn how to build a marketing strategy on TikTok to connect with Generation Z consumers and beyond.

Video editing software can help you showcase your products from every angle, helping you produce professional video for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use software options available to edit videos—many for free—that can help you stand out from your competition.

As Instagram’s algorithm changes, yesterday’s marketing tactics might become less effective tomorrow. Here’s how you can evolve your Instagram strategy to get the most out of the platform today.

For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account, set up their profile, but then they hit a hurdle: What exactly should you post?

<div class="marketing-block marketing-block--light marketing-block--padded"><div itemscope="" itemtype="https://schema.org/FAQPage"><h2>Facebook ads FAQ</h2><div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 itemprop="name">How much does it cost to advertise on Facebook?</h3><div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text"><p>According to data compiled by <a href="https://www.webfx.com/social-media/how-much-does-facebook-advertising-cost.html" target="_blank" rel="nofollow noopener noreferrer">WebFx</a>, Facebook advertising costs, on average, range between $0.97 per click and $7.19 per 1,000 impressions. Campaigns focused on getting page likes or app downloads can expect to pay $1.07 per like and $5.47 per download.&nbsp;</p> <p>However, there is no minimum spend on Facebook and you don't need to commit to any set-up costs. It is a self-serve platform, and you can choose and control your budget and make it as low or as high as you want.</p> </div></div></div><div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 itemprop="name">Is it worth it to advertise on Facebook?</h3><div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text"><p>Yes. When it comes to Facebook advertising, cost per click is generally lower. If you set up good campaigns, you can get higher click-through rates that lead to sales. As a result, Facebook ads are a more profitable way to market your business compared to other advertising channels.</p></div></div></div><div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 itemprop="name">How does Facebook advertising work?</h3><div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text"><ol> <li>Choose your objective</li> <li>Select your audience</li> <li>Decide where to run your ad</li> <li>Set your budget</li> <li>Pick an ad format</li> <li>Place your order</li> <li>Measure and manage your ad</li> </ol> </div></div></div><div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 itemprop="name">Are ads free on Facebook?</h3><div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text"><p>No. Facebook ad pricing differs by your objective. You choose your objective'conversions, impressions, etc.'set your budget, and you only pay what's in your budget. Ads are only shown to people who are likely interested, so you typically see good results from Facebook ads.&nbsp;</p></div></div></div></div></div>

Facebook is a popular advertising platform among a lot of entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, we'll show you how to get yourself set up with your own Facebook ads and create your first ad campaign.

Every day, YouTube users watch over a billion (yes, with a B) hours of YouTube videos and yet only 9% of small businesses have started their own channels. As YouTube usage continues to soar, the opportunity is just getting bigger for businesses ready to jump in.

Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. In this post, we’ll show you how to effectively build a big, engaged following on Instagram.

Facebook pixels help you advertise to people who have visited your website and track how well those ads are performing. This kind of information can be used to make your advertising campaigns more effective.