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Videos take time and work, so it’s important that they deliver results. Here’s how to set your YouTube videos up to succeed long-term in search.

Imagine being able to combine the best of search engine and social media advertising. That's essentially what you get with the Pinterest advertising system and Promoted Pins. Here's our beginner's guide to running a successful Pinterest advertising campaign for your own business.

A high follower count or thousands of subscribers isn't what makes a good influencer—having influence over an audience's purchasing decisions does.

It's no wonder why testimonies about the effectiveness of influencer marketing range from "wildly successful" to "a waste of money".

In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and partnering with them.

When you’re running an ecommerce business, working with Instagram influencers is probably on your radar. But how can you make sure you’re working with the right people before you get started? That’s what we’re tackling today on Ask Shopify.

Getting more followers on Pinterest is all about understanding the platform and how it works. Do hashtags matter? What’s really working these days? How do you find your audience?

Luckily, there are a few straightforward tweaks to your Pinterest strategy that can help you grow your followers, your reach, and your ecommerce business. That’s what we’re tackling today on Ask Shopify.

People are generally wary of direct marketing messages from a business. That's why many brands invest time, effort, and money to produce content that can overcome consumer skepticism and earn people's trust.

But what if you could source a steady supply of this kind of content without having to create it all yourself?

What if you could recruit customers to your team as marketers, content producers, photographers, and influencers who are willing to volunteer their support?

By incorporating user-generated content into your marketing efforts, you can.

YouTube is the second largest search engine in the world after Google. And if video is part of your marketing strategy, then you’ve probably already invested time, effort, and creativity into videos for your own YouTube channel.

But in order to make the most of YouTube as a platform to engage your customers, you should be mining YouTube Analytics for insights to improve the performance of your videos.

Here are 10 metrics worth tracking and how to analyze them to achieve long term success with your YouTube channel.

Retargeting can be an effective way to increase your conversion rate with Facebook advertising.

But poorly executed retargeting campaigns can lead to wasted ad dollars and annoyed prospects.

If you're still using generic retargeting, here's how to implement a sequential retargeting strategy for a better way to spend your ad dollars.

For four young strangers who came together by chance, leaving their stable lives behind to bet it all on building a YouTube channel full time...didn't go over well with their friends and family.

But because of that choice, these guys have gone from living on a mutual friend’s couch in Montreal, Canada to getting their own place in Venice Beach, California while travelling the world to create content for a fast-growing fanbase of over 310,000 subscribers.

Their unique brand of videos have made headlines on major media outlets like Buzzfeed and Fox News. They became friends with the Prime Minister of Canada and other hard-to-meet celebrities. And they've exploded in popularity thanks to a partnership with Snapchat.

All of their wins and amazing stories come down to a philosophy and a movement that they've dubbed the "Yes Theory". And it's what's helped them succeed in their quest to live out their dreams as full-time creators.

“Community management” is often used interchangeably with “social media management”. And while it’s definitely a key part of any social strategy, managing your community becomes more and more important the bigger your brand becomes.

Community management, at its core, is about relationships and how your brand seizes opportunities to interact with your community in public online spaces.

And if you hope to grow a long-term business and strong brand, it should be an ongoing effort that you invest in.

It’s no secret that Facebook offers one of the largest, most robust advertising platforms for businesses of all sizes to reach their target customers.

But as a do-everything-yourself entrepreneur, it can be frustrating to discover just how much trial and error and learning is involved in the beginning, especially as you bet real dollars on real outcomes.

Whether your Facebook ads haven’t gotten you a single sale or it feels like you’re not seeing the right return on what you’re spending, here are some common (and sometimes costly) Facebook advertising mistakes and how to fix them.

When it comes to making videos to promote your business—to engage your audience, to showcase your products—professional quality usually demands professional prices.

But sometimes you don’t need Hollywood production values in your videos. Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap).

Here's how you can get started with video marketing without professional help or extensive pre-production work.