Company

From bypassing discounts to driving social change, learn how three small businesses are adapting their Black Friday Cyber Monday campaigns to these unconventional times. In the latest episode of Shopify Masters we talk to the founders of a makeup subscription service, a mattress company, and an organic skin care line.

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business. In this episode of Shopify Masters, we chat with Colby on the importance of hiring, rebounding from failures, and word of mouth.

When Ryan Zagata moved to Brooklyn, bicycling became his main mode of transportation to explore and expand the radius of his community. Focused on urban mobility, Ryan launched Brooklyn Bicycle Co. to bring the ease of commuting with bikes to urbanites. In this episode of Shopify Masters, Ryan shares the lessons learned from his showroom, managing a 600% year over year growth, and the importance of feedback. 

When Dan Blacklock saw that there wasn’t a convenient way to store and display board games, he began prototyping modular and adjustable shelves. After Dan successfully crowdfunded over $1 million on Kickstarter and CrowdOx, he began building BoxThrone as the go-to business for board game storage. In this episode of Shopify Masters, we chat with Dan about crowdfunding, SEO, and customer experience.

When Enrico Frezza was 29, he started experiencing severe adult acne and took matters into his own hands. Meticulously researching for the next three years, Enrico launched Peace Out Skincare and its first product, the Acne Healing Dot. In this episode of Shopify Masters, we chat with Enrico on the skincare product development process, the benefits of using SMS marketing, and how they created a viral sales-generating TikTok video.

Fashion meets function is at the heart of Klassy Network. Founder Natalie Rogers turned a personal need for stylish glasses that filtered out blue light from screens into a seven-figure business. In this episode of Shopify Masters, we chat with Natalie on the seven tips she has for building a seven-figure business.

As Stefan Gehrig started CrossFit, he saw a gap within the market for bags specifically designed for this fitness regimen and launched King Kong Apparel. In this episode of Shopify Masters, we chat with Stefan on product development, prelaunch strategies, and how to generate repeat sales.

Charlie Gower and Jules Miller founded The Nue Co. to create the change they want see within the supplements industry. The Nue Co. formulates without chemicals, fillers, and sweeteners by merging science and natural solutions to create the supplements the team envisioned. In this episode of Shopify Masters, we chat with Charlie Gower on the importance of data and customer feedback for growing a new brand. 

Jacob Pazos, Hanna Zameni, and Scott Shin are the trio behind Revival Jewelry, makers of pendants that project images once a light shines through its gemstones. On this episode of Shopify Masters, we chat with Jacob Pazos and Scott Shin on their product development process, tips for crowdsourcing feedback, and ways to reach their target audience.

Combining style with function, Marissa Groots created STIL, a collection of planners that’s purposeful and design focused. In this episode of Shopify Masters, we chat with Marissa on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.

Instead of going on a gap year, Dean Legg started his second business after selling his first. Honing in on his interests, Dean launched PureChimp to showcase matcha and natural skincare through commerce and pledges 5% of profits to charities that provide care for chimpanzees. In this episode of Shopify Masters, we chat with Dean about social media ads and how to achieve high conversion rates in a saturated market.