Company

  • 86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment

     Denise Woodard in a kitchen with five different types of Partake Foods cookies displayed in front of her.

    In this episode of Shopify Masters, Denise Woodard shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms. 

  • How This Dinnerware Brand Grew Through Influencer Gifting

    Joe Parenteau the founder of Fable.

    When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city at a time and the importance of influencer gifting.

  • Launching a Wearable Technology Through Accelerator Program

    Aneela Idnani Kumar is the founder and inspiration behind HabitAware.

    Aneela Idnani Kumar experienced subconscious hair pulling for more than 20 years, after one severe session Aneela’s husband, Sameer saw Aneela without her eyebrows. From that moment on, the life and business partners decided to find a way to help Aneela out of this trance-like behavior. In this episode of Shopify Masters, we chat with Aneela about her business journey of launching HabitAware to create wearable technology that can help the 1 in 20 Americans who live with hair pulling, skin picking, and nail-biting.

  • The Marketing Strategy That Grew Sales 10x in 18 Months

    The co-founders of Afrocenchix, Joycelyn Mate and Rachael Corson.

    Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet. In this episode of Shopify Masters, we chat with Rachael on how the business was created and how COVID-19 has challenged the duo to find new ways to grow.

  • The Journey of Being a Distributor for a 100-Year-Old Brand

    Founder of Hagan Ski Mountaineering, Michael Hagen.

    After a decades-long military career, Michael Hagen entered the business world when he noticed a gap in backcountry skiing with the lack of reasonably-priced and high-performance lightweight gear. In this episode of Shopify Masters, Michael shares with us how he received the distribution rights to Austrian-made skis from a century-old company and launched Hagan Ski Mountaineering.

  • Learnings from Hidden 6-Figure Manufacturing Costs

    Shopify Masters: Stay Sixty founder Kirpal Bharaj

    Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of Shopify Masters, Kirpal chats with us on the hidden costs of manufacturing and introducing new products with Facebook ads.

  • A Year of Resiliency: Reflecting on 8 Founders Who Thrived in a Most Unusual Year

    Each week on the Shopify Masters podcast, we shine a light on individuals who turned ideas into businesses and overcame tremendous hurdles to scale and grow. This year, those hurdles were greater than ever. While no two business journeys are alike, these founders do share a common characteristic: relentless resiliency. So this week, we highlight eight conversations from 2020 that demonstrate that remarkable resilience and growth against the odds.
  • Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

    Shopify Masters: Nominal founder Akram Abdallah

    Nominal is the jewelry brand that blends culture and fashion to create meaningful accessories. Founded by life and business partners Lena Sarsour and Akram Abdallah, Nominal grew from an idea of expression into a 7-figure business. On this episode of Shopify Masters, Akram shares with us how the company found ideal manufacturing partners and how to use influencer marketing to scale the business.

  • The Marketing Tactics of LeBron James’ Sports Nutrition Company

    Shopify Masters: Ladder co-CEO Luke Droulez

    Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships.

  • The Formula for Building a Cult-Favorite Skincare Line

    Julie Clarke, founder of Province Apothecary with some of the natural skincare products she and her team created.
    Julie Clarke wanted to find a natural solution for her eczema, so she invested time into learning about holistic health and natural ingredients. What began as an experiment with home remedies grew into a fan-favorite skincare brand. In this special episode of the Shopify Masters podcast, we chat with Julie about how she landed high-profile media coverage, the challenges of becoming a mom while running her business, and the dramatic ways COVID-19 changed her business.
  • The Advantages of Brand Licensing in a Different Country

    Uri Weinberger, the owner of Milky Mama Canada.

    Milky Mama is the maker of lactation treats and supplements created by Krystal Nicole Duhaney, a registered nurse and lactation consultant. After seeing the success of Milky Mama in the United States, Uri Weinberger licensed the business and brought it to Canada. In this episode of Shopify Masters, we chat with Uri on the process of licensing, marketing strategies, and scaling the business.

  • How This 8-Figure Brand Turns Skeptics Into Customers

    Director of ecommerce from PowerDot, Chase Novelich.

    PowerDot is the maker of electronic muscle stimulators aimed to help with recovery and pain relief. In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows.