Company

Joe Lamey and Jake Epstein are the founders behind Rocketbook. The creators behind everlasting notebooks and digital tools to ensure users can have one single notebook for all of their needs. In this episode of Shopify Masters, Joe shares their crowdfunding journey, how they overcame manufacturing challenges, and how the team collected over 3 million email addresses by building their app.

As content captured by smartphones and GoPros took over the internet, Riley Stricklin noticed how poor lighting could really impact the quality of photos and videos. Riley and Mornee Sherry launched Lume Cube to solve the problem by creating lighting attachments for cameras and computers. In this episode of Shopify Masters, we chat with Riley about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.

With nowhere to go last year, many of us found ourselves lounging around at home—in Lounge Underwear.

The UK-based direct to consumer giant just closed out a banner year: they earned $19 million in sales, a 3X increase from the year before, and quadrupled their team to 80 employees. In this episode of Shopify Masters, we chat with the life and business partners behind Lounge, Dan and Mel Marsden, to learn how they created a brand beloved by influencers, and how they are incorporating sustainability and inclusivity into their day to day operations.

Ace Reunis and his team at Threadheads have turned print-on-demand on its head to create a three-in-one business. As an apparel brand, illustration studio, and printing hub in one, Threadheads specializes in unique pop culture apparel without playing the high sales volume game. In this episode of Shopify Masters, Ace shares with us how he leverages social ads to scale to a multimillion dollar brand.

In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages and high ethical standards. Sujata and Taniya share their journey of creating a $4-million company with social impact at its core, their process for hiring and building a team, and how they market sarees to younger audiences.   

Longtime friends Ethan Frisch and Ori Zohar joined forces to create the public benefit corporation, Burlap & Barrel. Inspired by Ethan’s humanitarian and aid work in Afghanistan, Burlap & Barrel brings single-origin spices directly to consumers while providing financial sustainability to farmers. In this episode of Shopify Masters, Ori shares with us why the company remains financially independent, publishes annual social impact reports and grows by keeping sales volumes low.

When Tyler Macke was only 18 years old, he wanted to start a business with a purpose. He wanted to fundraise for various children’s hospitals. So he embraced his experience as a freelance graphic designer and decided to design his own brand: SendAFriend. In this episode of Shopify Masters, Tyler shares with us the process of building a purpose driven business, designing an experience, and the power of TikTok.

When Curt Nichols was working at his first 9-to-5 job after graduation, he craved a creative outlet and wanted to start a side hustle within the skiing category. Curt launched Glade Optics to bring skiing goggles and helmets directly to consumers. In this episode of Shopify Masters, Curt shares how he built a seasonal business with consistent sales through quality, customer service, and turned the business into a full-time venture.

Vineeta Singh noticed how most beauty brands in the Indian market did not cater to local consumers' needs. The heat, humidity, and monsoon season all challenged the wearability of established brands and their shades and colours were mostly formulated with lighter skin tones in mind. Vineeta dreamed of a sweeter solution and launched SUGAR Cosmetics in 2015with cofounder Kaushik Mukherjee. In this episode of Shopify Masters, Vineeta shares with us how she grew the brand from online only to having over 10,000 retail touch-points, and becoming an industry disruptor that raised $21 Million in Series C funding.

Zach Miller and Skyler Hallgren never thought about emergency preparedness until they had a shared experience with a minor earthquake. The duo decided to launch Redfora to normalize preparedness and make kits easily available for consumers. A partnership with Charles Mullenger of Ethos Preparedness allowed the business to reach new consumers. In this episode of Shopify Masters, the trio shares their digital strategies and how partnership helps to scale their business.

When her children started having severe skin issues, Janell Stephens struggled to find safe, natural remedies that offered more than a temporary fix. So the mom of five turned her kitchen into a laboratory playground in pursuit of a solution, mixing fresh fruits, herbs, and oils into skincare and hair care products. In 2011 Janell launched Camille Rose to bring her products to the public. In this episode of Shopify Masters, Janell shares with us the hurdles of finding the ideal production partner, grassroots marketing, and how COVID-19 affected her business. 

When Jeanne Foley was planning her wedding and plagued with logistics, pricing, and fit issues when trying to find ideal suits for her groomsmen, she was motivated to create a brand of black tie attire that costs the same as rentals. Together with childhood friend Diana Ganz, the duo launched The Groomsman Suit. In this episode of Shopify Masters, Jeanne and Diana share why SEO and customer service is crucial for the growth of their company.