Company

Bharat Sethi built Poster Gully to help artists, designers and creators start selling online while they took care of the end-to-end technology , production, logistics, quality control and support.

He chose to create a marketplace to fill a gap that existed in India where artists had no easy way to monetize their talents and, in turn, built a business helping his customers find their customers. 

Learn how he did it in this episode of Shopify Masters.

No matter how many businesses you start, you'll inevitably face the same hurdle in the beginning: Validating your business so you know it's worth pursuing.

For Mike Chamberlain, who went from running a small company to starting a new business from scratch, Facebook ads were the key to justifying Dust & Things, a store that sells personalized gifts for any occasion. 

Risk is a necessary part of entrepreneurship. And sometimes that means saying no to a sure-thing in the pursuit of something better. 

In this episode of Shopify Masters, find out why Marion Smith turned down a $150K salary in the paper crafts industry, and how she created her own independent brand to now earn 6-figures a month.

As an entrepreneur, being your own customer gives you a special advantage through an intimate understanding of their paint points. And in many cases, it's what leads to the eureka! moment of a solid product idea.

Danielle Pettifor became an entrepreneur when she started doing crossfit to get into shape and ended up inventing HandBand Pro, a product for crossfit athletes like herself.

Some of the most innovative products offer effective solutions to the oldest problems around. And the more consumers can relate to those problems, the "stickier" a product idea is. 

That was the secret behind the success of Smart Nora, a cool new solution to one of life's most common nightly annoyances: Snoring.

Hear how Behrouz Hariri took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000, and just broke $1 million in total after preselling Smart Nora on their Shopify store.

Trial, error and experimentation are all part of every entrepreneur’s journey. Many fail the first time. And the 2nd time. Even the 3rd time.

In Grant Ellis’ case, the 9th time was a charm.

Find out how Ellis came to build Nut Butter Nation, a successful side business selling 100% natural peanut butter, while also finding balance between work and life.

Over the span of 5 weeks, Corey Ferreira recorded every detail of how he built and launched Syght Glasses, a business selling affordable gaming glasses that combat eye fatigue caused by prolonged exposure to blue light.

In this episode of Shopify Masters, you'll hear how Corey turned his existing interest in gaming culture into a profitable business selling glasses imported from China, and how he managed to move so quickly from product idea to product sales and made $2416.51 in under 2 months.

Rush Sports was founded in 2005 with the goal of bringing high-end cycling brands into the South African market, and provide levels of service and after sales support that were absent in the industry at the time. 

A lot has changed since then, in particular the company's decision to embrace wholesaling, which helped it grow by 200% year over year.

Find out how and why Andre van Aarde went from selling direct-to-consumer and wholesale to becoming a wholesale-only business in this episode of Shopify Masters.

TV, smartphones, computers—just because there's a growing emphasis on reaching consumers through their favourite screens, doesn't mean you should write off traditional offline marketing tactics, like event marketing.

In fact, a proven way to get your business out there—and attach a face to your brand— is by being present at trade shows and events where your potential customers are going to be.

Find out how Lucas Walker and Riley Wallbank launched Treats Happen—fresh, dehydrated dog treats that are safe for raw feeders and dogs of all ages—by attending over 30 trade shows in the past year.

There's a lot to learn about crafting a compelling pitch from watching entrepreneurs put their ideas to the test on shows like Dragon's Den and Shark Tank.

Some of them get shot down. Others pick up the pieces and make it all work despite failure. And in some instances, an ambitious entrepreneur manages to convince an investor or two with their compelling pitch. 

Then there's incredible cases like Anna Stork and Andrea Sreshta, founders of LuminAID, a portable solar-powered inflatable light, who managed to win over all 5 sharks on Shark Tank.

Experimentation is the name of the game when it comes to marketing. But when you finally find that successful channel, niche, or tactic that works—then you know exactly where to start drilling down for results.

In this episode of Shopify Masters, we talk to Jake Starr, Founder of Recycled Firefighter, about how tapping into the right niche was the key to turning recycled firefighting gear into a 6-figure business selling wallets and everyday carry gear.

Bouncing back from failure, from repeatedly being told "no", is arguably one of the most important lessons an entrepreneur needs to learn.

Luckily, it gets easier every time. And as the risks you take become greater so, too, do the rewards.

In this episode you’ll hear the story of Cory Stout, the founder of Woodies about how he went from scalping tickets to running his Shopify and Amazon business while traveling the world.