Company

Many businesses today are investing in content marketing as a way to draw attention to their products. 

However, some exceptional brands started off producing original content before monetizing it with an ecommerce component.

Case in point: Man Outfitters scours the planet for the best products from the coolest brands like Patagonia, Filson, and Cole Haan to deliver a painless shopping experience. But before that, its creators were publishing funny one-liners on humor websites.

Many entrepreneurs are self-taught, picking up knowledge and skills as the need arises.

But despite your best efforts, there are always gaps in your experience where there’s no substitute for real expertise a specific domain. The good thing is you’re not alone — through networking you can connect yourself with seasoned veterans who have the experience you need.  

In this episode, you’ll hear from Tiffany Tibbot, the founder of The B. Side, the first transitional swimwear (1 suit you can wear 10 different ways), about what she did to build an advisory board to fill in the gaps of her experience as an entrepreneur.

One of the biggest challenges ecommerce entrepreneurs face is finding innovative ways to sell a product online when the "brick and mortar" store experience plays a huge role in the customer's decision to buy.

For two entrepreneurs with nothing to lose, overcoming this obstacle and validating their business idea involved using a spruced-up shipping container as their showroom in the heart of downtown Toronto.

In this episode of the Shopify Masters podcast, we’ll be talking with Andre Jr. Ayotte, who co-founded JM&Sons along with Mackenzie Duncan, about how they make and sell reclaimed wood and raw metal furniture, accessories and other handcrafted home furnishings. 

In fact, it's possible to create another source of income for yourself by monetizing an existing hobby. That’s our guest's story on this episode of the Shopify Masters podcast.

In this episode, we find out how Karen Kawallek, Owner of Lake Providence Lodge Scented Wax Melts, makes and sells her long-lasting scented wax melts to a community of potential customers on Facebook.

The only people who truly understand entrepreneurship are entrepreneurs. Until you've taken the leap yourself, it can be difficult to appreciate the magnitude of it.

You might be the only one of your friends or family that owns a business. Each step along your journey presents obstacles and forks in the road which can be hard to navigate, especially if you feel like you don’t have anyone to ask for help.

That’s why we’re bringing you Shopify Masters, the ecommerce marketing podcast that provides you with the knowledge and inspiration you need to build, launch and grow a profitable online store.

Here’s what you can expect.

At the end of the day, persistence is a prerequisite for success.  

In this episode of the Shopify Masters podcast, we speak with Justin Quinn, Co-Owner of Natural Force, who added his own unique twist to an existing product in the workout supplement market and built the business to $1 million in sales.

An ever-growing email list of qualified leads is a valuable asset for businesses of all kinds and sizes, especially when it comes to getting the most value out of paid advertising.

In this episode of Shopify Masters, you’ll hear from Susan Bradley, President of Wee Squeak, who grows her email list solely using Facebook, and get a detailed look at a highly successful list building strategy she recently used on Black Friday 2015.

In this episode of the Shopify Masters podcast, we’ll be chatting with the founder of NOVO Watch, a company that sells fashion forward wrist wear that won’t break your bank.  

You’ll learn from an entrepreneur who has outsourced to China for many years about the lessons he’s learned and the improvements he’s made to decrease his lead time from 9 months down to 3 months.

In this episode you’ll learn from an entrepreneur that believes you should launch as soon as possible. He launched his profitable store within just one month with only $500.

Matt Geddie co-founded Skinny & Company in 2013, and after a trip to Vietnam, the idea of Skinny Coconut Oil was born—the only 100% raw coconut oil on the market. 

In this episode you’ll learn from an entrepreneur that started selling on eBay in 2001 and now sells on over 10 marketplaces.

Our guest is Brian Fujita who, together with Viet Tran and Sean Lyon, co-founded zeroUV in 2001, a curated eyewear boutique for the fashion savvy.

Motivation is the fuel many ecommerce entrepreneurs use to keep moving forward. We find motivation in many places, from seeing others working hard and being successful, to reading powerful quotes and words that inspire us.

In this Shopify Masters episode, you’ll learn from an entrepreneur that believes so deeply in the power of words she built a fast growing business around it.

Pratima Aravabhoomi, a former Apple consultant, founded Craft Street Design Co and sells motivational posters and wall art to get you inspired to achieve your dreams, make a difference, and be happy.

Some of the most successful ecommerce entrepreneurs spent years working in their industry before branching out and starting their own business, using everything they learned.

In this episode from the Shopify Masters podcast, you’ll learn from an entrepreneur that spent years marketing for Redbull and Monster Energy Drink and has now started his own beverage company.

Vipe Desai launched HDX Hydration Mix in 2011, a brand that sells healthy hydration drink mixes with a perfectly balanced blend of the essential minerals and nutrients your body needs to stay hydrated.

In this episode you’ll learn:

• How to convince customers to buy a product online that requires the sense of taste
• Why you should not build a customer base from scratch and instead how to partner with complementary companies
• How to get free samples to potential customers for pennies on the dollar
• And why you shouldn’t focus on volume, but instead on margin—this company has 80% margins