Company

Turning something you care about into a business gives you a unique edge: an intimate understanding of your audience and what engages them.  

On this episode of Shopify Masters, you'll learn from Rizala Carrington, owner of Pride Designz, a store for LGBT jewellery and clothing, who followed her passions and created a Facebook fan page that drives the majority of her traffic.

Some entrepreneurs need to be passionate about their product to fuel them on their journey. Others take a more logical route—a lucrative opportunity and a love for business are enough to keep them going.

On this episode of Shopify Masters, you’ll learn from Andrew Youderian, owner of Right Channel Radios, a store that sells CB radios and antennas, who took a more practical approach to choosing his niche.

The early bird gets the worm—or in the entrepreneur's case, any lucrative opportunities that exist in an emerging market.

Taron Lizagub was at home watching a conference where Google unveiled their cardboard VR headsets. His gut told him this was going to be a hot trend and he knew he had to act fast.

But before he went all in, he tested the market with a scrappy splash page. To his surprise, he very quickly pre-sold 500 of these items and went on to make $2.9 million in 2015. Learn all about it in this episode of Shopify Masters.

You need to spend money to make money.

That's the mindset of growth-oriented marketing. But what many entrepreneurs learn is that this investment can take on less conventional forms that turn out to be a smarter way of spending those marketing dollars.

For Frank Rabinovitch of Impact Mouthguard that meant giving away some of his custom mouthguards to generate buzz and educate consumers.

In fact, these giveaways proved so effective the company wants to give away over 500 more this year. Learn more on this episode of Shopify Masters.

Finding the perfect price point for your products can be an unforeseen challenge for some entrepreneurs. 

Between your manufacturer and your consumer and all the logistical costs incurred in between, there's a lot involved in putting just the right price tag on your products.

On today’s Shopify Masters, you’ll hear from Vlad Dragusin of Candylab Toys, maker of wood toy cars inspired by the American automobile of the 60s, about the unexpected cost of fulfillment he encountered after raising $118K on Kickstarter, and what he recommends you look out for.

David Wolfe and Jaime Diamonstein are no strangers to the world of business. So when they cofounded Leesa, a quality mattress designed for sleepers of all kinds, they were able to bring together skill sets and experience that complemented one another.

In this episode of Shopify Masters, you’ll hear how these two entrepreneurs partnered to take on a $14 billion industry and win Shopify's Build a Business competition.  

You don't need to sell to everyone to build a successful business. 

All you need is a passionate community and a way to resonate with them on a level that none of your competitors are doing.

That's where content marketing becomes a powerful strategy. 

Ben Petraglia shares with us what it was like building Solé Bicycles, a direct-to-consumer bike company that has harnessed niche content marketing to achieve 100% growth year over year

In this podcast you’ll learn from Jeff Graham, a B2B entrepreneur who sells his services through Shopify.

Jeff runs Civil Estimator one of the most well-known and respected freelance estimation providers for construction companies all around the world. And he does it by selling these services as digital products.

The Kickstarter community might be patient when your product launch gets delayed. But they're not so forgiving when your launch goes horribly wrong.

On this Shopify Masters podcast, you’ll learn from an entrepreneur who disappointed 2,500 Kickstarter backers and the story of how he made it all right. 

Find out how Gareth Everard salvaged his Kickstarter campaign for Rockwell Razors, adjustable and super affordable shaving razors, in this episode of Shopify Masters.

Shopify Unite is a conference that brings together Shopify Partners—app developers, theme designers and more—from all over to talk about the future of commerce and Shopify.

In this special Shopify Masters podcast, you'll get inside insight about the direction of Shopify—and commerce as a whole—and what it means for all of our merchants.

Kickstarter is a popular way to fund your product idea, assess demand and build hype at the same time.

Kyle Hart is an entrepreneur who's launched 6 Kickstarter campaigns and plans on launching 2 more this year.

In this episode of Shopify Masters, find out what trying, succeeding and failing with several Kickstarter campaigns taught Kyle about Rhino Camera Gear, a store that sells DSLR, Cinema and GoPro camera gear.

Your passions offer the best clue as to where you'll find happiness in life.

And we live in a world of endless possibilities where there are more ways than ever to make a living doing what you love.

On this Shopify Masters podcast, we talk to Eric Rosner, a designer-turned-entrepreneur who created The Art Pillow to showcase and share his passion for making art.