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There are advantages to selling through your own storefront and through a marketplace like Amazon.

Luckily, you don't have to choose one or the other, and many entrepreneurs are reaping the benefits of taking a multi-channel approach to their ecommerce business.

With Shopify's latest integration, merchants can now add Amazon as a Sales Channel in their Shopify store, which will let you create Amazon listings from existing products, sync inventory tracked by Shopify with your Amazon listings, fulfill Amazon orders from within Shopify, and more.

Our guest on this special episode of Shopify Masters is Brandon Chu, a Director of Product at Shopify focused on platform integrations, who will be talking about how to successfully launch with Shopify's latest Amazon channel.

Anyone who's ever cleaned a sink or bathtub is probably familiar with the hair and gunk (and occasional piece of expensive jewelry) that can muck up the pipes.

But common problems often lead to compelling products when entrepreneurs sink their teeth into them.

On this episode of Shopify Masters, we talk to Naushad Ali, the founder of Drain Strain: a clog-preventing drain stopper meant for your bathroom sink that was featured on Shark Tank and is now sold in 1,200 Home Depot stores.

Amazon is one of the biggest marketplaces online with 183 million shoppers frequenting it every month.

On this episode of Shopify Masters, you’ll catch the lessons learned from an entrepreneur duo that launched a $2 million business selling on Amazon.  

Meet Lindsay Windham and Nate Justiss: the founders of Distil Union, a micro-collective creating clever products for your everyday life.

Getting featured in the press isn't just a way to drive traffic to your store or create interest in your products.

Each PR win builds your business' credibility, which can do a lot for earning a customer's trust if you can incorporate these mentions into your website and marketing.

On this episode of Shopify Masters, you’ll hear from Dave Venn and Praj Karmacharya, the husband and wife entrepreneur team behind Corala Cashmere, a luxury Canadian boutique offering premium quality scarves, shawls and hats handwoven from the world’s finest cashmere.

Find out how they earned coverage in local print publications and promoted their business in the early days.

An Instameet is a community event for Instagrammers to meet up at a certain spot to shoot photos and videos together.

Naturally, these meet-ups, encouraged by Instagram, attract all kinds of photographers and influencers that you could potentially work with.

On this episode of Shopify Masters, you’ll learn from an entrepreneur who built a $2 million dollar business by working with influencers he met through these in-person Instagram meetups.

Meet Chase Fisher of Blenders Eyewear: your first stop for fresh, vibrant and comfortable sunglasses.

Shopify Masters is a podcast where real merchants share their stories, mistakes, and learning experiences on their journey from startup to success.

With 105 episodes to date, there are a lot of hidden gems that deserve to be highlighted.

So we've rounded up the best of the best this past year to bring you the top 10 most-listened-to episodes of 2016. 

If you give a person a fish, you feed them for a day. But if you teach them how to fish, you can sell them fishing gear.

That's the main premise behind content marketing—it lets you attract and create more customers through education, entertainment, or inspiration via content that relates to the products you sell.

Nev Lapwood is the founder of Snowboard Addiction, your source for snowboarding tutorials and training equipment.

On this episode of Shopify Masters, you’ll learn how he built a $1 million business by creating and promoting snowboard training videos on YouTube and Facebook.

Product Hunt is a platform that was built for sharing all the interesting things that people are making: apps, unique physical products, digital downloads, podcasts, you name it.

"Hunters" can post the cool products they come cross, after which the community votes for the ones they love. If a product ends up trending, it can earn a lot of exposure to an audience of avid early adopters with disposable income.

With a sizeable user base of tech industry people, makers, and entrepreneurs, Product Hunt was the perfect launchpad for Startup Drugz, a lifestyle brand for entrepreneurs that makes kickass startup-themed tees, hoodies, posters, mugs and more.  

On this episode of Shopify Masters, we're joined by Maxwell Finn of Startup Drugz who will share how they used the Product Hunt platform to bring in 35,000 unique visits in their first week.

Lasting businesses aren't built overnight.

It takes consistent action to grow a sustainable venture, so it's important to find and focus on what you have the skills, time and resources to do on a regular basis.

On this episode of Shopify Masters, you’ll learn from an entrepreneur who believes consistency is the key to building a successful long-term business—that's it's better to be consistently good than just occasionally great.

Meet Dafina Smith of Sunny's Hair and Wigs: the source to "change your hair, change your life" for all textures and tones of hair.

Ideas can come from anywhere, and as a business owner there's no source quite like the fresh eyes afforded by your employees.

That's why shaking up your thinking can sometimes mean shaking up your employees, which is exactly what the founder of Stretch Event Tents—provider of large eye-catching custom outdoor structures—does every 3 months.

On this episode of Shopify Masters, you'll learn how Stretch Event Tents' founder Stuart Johnson breathes new life into his company by rotating employees into new roles on a regular basis.

It should come as no surprise that there's a world of difference between selling an idea on Kickstarter and creating a successful product for retail.

Our guest on this episode of Shopify Masters is Nate Barr, the founder of Zootility Tools, surprisingly thin multi-tools that fit in your wallet.

Find out why he launched a Kickstarter campaign just to break even and how he had to completely rethink his product for retailers. 

A brand is more than a logo or a catchy slogan. It's the entire experience your customers have when interacting with your business, down to the tiny details. 

Nick and Alessia Galekovic are the "King and Queen" of The Beard King, a lifestyle brand and line of grooming products, who attribute the success of their 7-figure business to the time and planning they spent on branding through videos and visuals. 

On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a 7 figure business by going all-in on building a brand that speaks to their target audience.