Company

Telling stories about your products is one of the best ways to sell them.

From pitching to editors to enhancing the perceived value of your products, there are a lot of ways to leverage the stories that are inherent to you and your products. 

Our guest on this episode of Shopify Masters is Caroline Weaver, the founder of CW Pencils, purveyors of superior graphite.

Find out how she unearthed the stories that helped her go from collecting pencils to running a very profitable business.

Content can be excellent bait for attracting the kinds of people you want as customers.

But it's not enough to create epic content if your audience doesn't see it. One way to ensure it lives in the same places your audience does is by syndicating it on other platforms.

Cathryn Lavery and Allen Brouwer are the founders of BestSelf Co.: one of the winners of Shopify's Build a Business VI competition and maker of the Self Journal, the productivity super weapon that puts you in control of your day every day. 

On today’s podcast you’ll learn how these two entrepreneurs launched a $2 million business by writing epic productivity articles and syndicating them in all the right places.

You need to try and fail a few times before you succeed in business, at least that's how the story usually goes.

But for the founders of Original Grain, putting in the thought, effort, and care (plus having some solid connections in China) helped them get it right the first time.

Andrew and Ryan Beltran are the co-founders of Original Grain, the premier maker of all-natural wood and stainless steel watches.

On this episode of Shopify Masters, these two first-time entrepreneurs join us to talk about how they started a $15 million watch company with one founder in China.

Holiday shopping can be hard. But you can make it easier on your customers by creating products that cater to the gift-giving season.  

Jeff Phillips is the inventor of Beardo, the original beard hat.

On this episode of Shopify Masters, he'll share his criteria for creating giftable products for the holiday shopping season.

On this special Black Friday/Cyber Monday episode of Shopify Masters, you’ll hear from Quan Nguyen, Director of Technology at 100 Percent Pure, a fruit pigmented cosmetics and all-natural, cruelty-free skin care brand.

Find out how this $40 million Shopify Plus business is preparing for Black Friday and Cyber Monday 2016, and what you can learn from their BFCM experiences in past years.

Meet Candice Galek, the model-turned-founder of Bikini Luxe, your go-to shop for the cutest bikinis, cover-ups, and clothing to achieve that effortless beach babe look.

When she took to LinkedIn to build a personal brand and promote her line of bikinis, she provoked a controversial debate that went viral on the professional network, netting her sales, exposure, new connections, and bylines in publications like Inc. Magazine.

On this episode of Shopify Masters, you’ll hear how it all happened and why she's building a personal brand and a business brand at the same time with content marketing.

Sometimes you make bad decisions that could kill your business. But if you can grab control of the wheel in time, you can correct these choices and steer your business back on course.

On this episode of Shopify Masters, you’ll learn from Pierce Schiller, founder of TarDisk: the first plug-and-play hybrid drive that doubles or even triples the onboard storage of your Macbook.

Pierce made $200,000 in 6 months, enough to finance his plans for graduate school. But when he hired a CEO to run TarDisk while he was away doing his MBA, his business took a turn for the worse.

This is the story of how he saved his business.

The more products you offer, the better it is for your customers—right?

But while it might seem like you're doing them a favor at first with more options, it can actually have the opposite effect on visitors as they get bogged down by too many choices. 

Vanessa Stofenmacher is the founder of Vrai & Oro, a fine jewelry brand without the retail markups.

On this episode of Shopify Masters, you’ll learn why she believes that removing products from your store can lead to more sales.

Tim Hunt and his two co-founders shared a vision of a future where men don't need to be restricted by fashion norms. Thus Stitch Leggings was born: a fashion brand that sells leggings for men.  

However, when they went on Dragon's Den, a reality tv show where entrepreneurs pitch their business ideas to a panel of investors, they weren't taken seriously.

That didn't stop them though.

On this episode of Shopify Masters, you’ll hear from Tim Hunt about how Stitch Leggings is promoting their mission to spread "meggings"—male leggings—and why their ideal customers weren't who they thought they would be.

Your product's uniqueness can be both a blessing and a curse.

On one hand, it stands out from the competition. On the other hand, it can be a challenge explaining an unfamiliar product to your market.

Our guest on this episode of Shopify Masters is Tyler Handley of Inkbox, the world's first 2-week tattoo made from an organic fruit-based formula.

Find out how investing in a quality explainer video did wonders for their ecommerce site's sales and conversions.   

Abandoned carts offer low-hanging fruit for ecommerce business owners. These customers were so close to making a purchase, but didn't quite cross the finish line for whatever reason. 

Now, you can send them an email like most online retailers do. Or you can call them directly like Ahmad Iqbal, the founder of Nadeef Bidet, hand-held bidets and bathroom accessories. 

In this episode of Shopify Masters, you’ll learn how he built a $100,000 business from picking up the phone and calling cart abandoners.  

The dream for many entrepreneurs is to create a business they can step away from and watch it run itself. Better still is when that business is born out of one of your favorite hobbies. 

Shazim Mohammad is the founder of Glorious PC Gaming Race, a store that sells top of the line PC gaming modification hardware and accessories.

On this episode of Shopify Masters, you’ll hear how he built one of the chillest 7 figure businesses where he doesn't have to work every day.