Company

Offline and online, the world organizes itself into communities based on shared interests and hobbies. And being a member of the right circles can be invaluable for a business owner.

On this episode of Shopify Masters, you’ll learn from KC and Taylor Holiday, founders of QALO: the makers of the functional wedding ring.

Find out how these two entrepreneurs became valuable members of online and offline communities to promote their brand and roll out a highly effective affiliate program.

Kickstarter can be a great way to validate an idea before it becomes a business. If it doesn't succeed on Kickstarter, then the original idea might need some fine-tuning.

Jenn & Brett Epstein are the creators of Sideclick: a universal remote attachment for your streaming device. 

In this episode of Shopify Masters, they'll share how they relaunched their business with an improved product after their Kickstarter campaign initially failed.

Secret Shopping is a market research practice that involves going undercover to a store to observe how it operates and how its customers behave.

Our guest on this episode of Shopify Masters is Jon Boos of Wurkin Stiffs, the innovative accessories brand bridging the gap between fashion and function that appeared on ABC’s Shark Tank.

Find out how he employs secret shopping at his customer’s favorite stores to learn more about their shopping habits for selling online and in physical retail.

Luxury brands—like Rolex, Gucci, BMW—net higher prices by focusing on the smaller, wealthier portion of their markets. But these brands usually come with long histories to back up their reputations as symbols of wealth.

So how do you build a luxury brand from the ground up—without the luxury of a large sum of money or established reputation to start? 

On this episode of Shopify Masters, you'll hear from Roman Khan and Jennifer Chong, the founders of Linjer: minimalist goods made with the finest natural materials.

Find out how these two entrepreneurs built a luxury brand from scratch, juggling full-time jobs and using multiple crowdfunding campaigns.

Entrepreneurship—both by definition and in its execution—is about solving problems. But you don't necessarily need to invent the solution to whatever problem you're solving.

You just need to bring it to market and make it accessible to the people who need it.

Liora Dudar and Maegan Scarlett are the founders of Overtone, conditioners that keep your fantasy-colored hair looking as bright on day 60 as it did on day 1.

In this episode you’ll learn from two entrepreneurs who built a business around a problem that had a solution. Their target customers just didn't know it existed—yet.

A fanbase is a small-but-passionate group of your kind of people.

They tend to share similar beliefs, experiences, and, in the case of UI Stencils, professions.

Jay Dokken is the founder of UI Stencils, tools and accessories for software planning and design.

In this episode of Shopify Masters, you’ll learn how having a dedicated tribe helped earn sales from the onset of his business.

Being an athlete isn't a "look"—it's a way of life. Successful athletic brands know how to support that lifestyle beyond just making an athlete look good.

Josh Sprague of Orange Mud sells hydration Packs for runners and riders, accessories, and lifestyle packs.

In this episode of Shopify Masters, you’ll learn his process for developing a product that creates the perfect balance between fit, form and function.

Facebook videos aren't just a great way to educate customers about your products.

They're an effective way to spread your message as people consume these videos directly in their news feed and share it with their own networks.

Eric Autard and Sabine Beysel are the founders of One Kid, outerwear for kids that is both functional and fun.

On this episode of Shopify Masters, these two first-time entrepreneurs share how they launched a viral video that received 5 million views and led to over $200,000 in sales.

Content marketing is an approach to marketing where you can always improve your return on investment by optimizing your process to spend less time, effort, and money.

Jenny Hart is the founder of Sublime Stitching, a contemporary studio for hand embroidery.

On this episode of Shopify Masters, she will share how and why she's relied heavily on content marketing through their blog and the process she used to create nearly 900 articles in 16 years.

A strong brand identity is sticky. It's something people will remember. And if you're selling apparel, it's something your products will have to wear.

On this episode of Shopify Masters, you'll hear from Oliver Cousins of Maap, premium cycling apparel designed in Melbourne, Australia.

He'll share the reasons they invested heavily into their brand identity by working with a creative agency very early on and why he thinks it was an important decision for their brand.

Bootstrap? Venture capital? How should an entrepreneur fund his or her enterprise?

It's a question you need to consider before you start.

Jonathan Weins is the co-founder of Dah Makan, a business that creates healthy gourmet lunches delivered straight to your office in Klang Valley.

On this episode of Shopify Masters, he'll explain how they found, pitched and raised angel and VC funding to grow their food startup to over 40 employees and 25% growth month over month.

TV shows like Shark Tank and Dragon's Den give ambitious entrepreneurs the opportunity to cast their best business pitches and reel in deals from a panel of investors.

But the biggest benefit is perhaps the most understated: exposure to a nationwide audience.

Lauren Krakauskas is the co-founder of Freaker, the one-size-fits-all knit koozie that functionally makes your beverage feel special.

On this episode of Shopify Masters, she'll explain what it’s like to pitch on Shark Tank and why they went on the show even though they had no interest in walking away with a deal.