Company

Companies are made up of people at the end of the day, and as established entrepreneurs will tell you about the early days, every new hire counts.

But as you add more heads to your team, maintaining your company culture becomes harder.

On this episode of Shopify Masters, you'll hear from Kevin Lavelle of Mizzen+Main, a brand that offers the best of advanced performance fabrics with the refined look of traditional menswear.

Find out how he created a solid company culture from the ground up while building a 20-person team.

Before you can get your products into retail stores, retailers need to trust that they have the potential to fly off the shelves.

In this episode of Shopify Masters, you’ll hear from John DePaola, the creator of The Pain Brush Cover, who started selling his product door-to-door and ended up appearing on Shark Tank to get an offer that was 4X what he expected.

Etsy is a marketplace for creators to sell their unique hand-made products and vintage goods.  

Tamara Mayne makes and sells soy candles on Etsy, and it started out as an experiment. Would anyone buy a scented product online that they couldn't smell?

It turns out they would.

In this episode of Shopify Masters, you'll hear how she got her start on Etsy and the sequence of events that led her to open her own store to take control of her brand.

There's no one-size-fits-all way to launch a business or build a brand. Some approaches seem counter-intuitive at first, but dig a little deeper and they not only make sense but also mitigate some of the risks inherent to entrepreneurship.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched his business with a related product (socks), years before launching his flagship product (handmade men's shoes).

Kory Stevens is the founder of Taft Clothing, a company that specializes in men's shoes, handmade in Spain, and men's fashion accessories.

Buzzfeed is a social news and entertainment company, one of the largest publishers on the planet with over 200 million readers and data-driven content that always seems to go viral.

In this special takeover of Shopify Masters, we sit down with Ben Kaufman who oversees Buzzfeed's Product Labs, exploring the future of commerce for the media giant.

This episode will take you behind the scenes of the new Buzzfeed channel to unpack this partnership and what it means for you as a merchant.

Kimberly Aya is the founder of FunCakes: stunning rental cakes for weddings and parties at an affordable price. She's been in business for over 10 years and has appeared on Shark Tank.

On this episode of Shopify Masters, you’ll learn how she scaled her online success by going offline with grocery stores, working with brokers to offer her products at 1000 locations.

An A/B test (or split test) is a common method used to improve your website, ads, or any other digital property you can measure. You simply pit variant A against variant B (all other conditions being equal), and see which one performs better.

Instead of assuming what color, copy, or layout might work better, it's a data-driven way of choosing which changes you stick with and which ones you scrap.

Megan Bush is the co-founder of Kopari Beauty and attributes a large part of the company's growth to relentlessly conducting these tests.

On this episode of Shopify Masters, you’ll learn how she goes about A/B testing every aspect of her site 

Some customers require more convincing than others, which usually makes them more expensive to acquire.

That's why a good place to start for new stores is to focus on those customers who need no convincing at all, who are the easiest to convert: your low-hanging fruit.

In this episode you’ll learn from Monica and Mark Klausner, the entrepreneur couple that created Veestro, gourmet plant-based meals and juices delivered to your door.  

Find out how they created customer personas and then used the data to market to their easiest-to-convert customers first. 

Competition can be healthy in business, but there's a lot to be gained from cooperating with other brands that share mutual interests and similar target audiences.

Amina Belouizdad of Bartaile sells bold travel goods and accessories for those going places. 

In this episode of Shopify Masters, you’ll learn how she and her business partner find and collaborate with complementary brands to multiply their reach and grow their business.

Unite is Shopify's annual Partner and Developer conference where we celebrate the Shopify ecosystem and make our major product announcements for the year.

In this two-part takeover of Shopify Masters, we’ll unpack what went down at Unite 2017 with behind-the-scenes interviews with our Chief Product Officer Craig Miller, VP of Product Satish Kanwar, and other guests.

This episode will explore the thinking behind two major product announcements—the New Chip and Swipe Card Reader and Shopify Pay—as well as the powerful story of Mohammadu Mifras, a Shopify Partner based in Sri Lanka.

Facebook ads in ecommerce are often product focused. And, for the most part, being direct works. But what happens when you focus your ads on your story instead?

On this episode of Shopify Masters, our guest explains how she saw 8 times as many sales when she moved away from canned Facebook ads to more personal ads that resonated with her audience.

Alanna Banks is the founder of Fridays Off, a Canadian online fabric shop based in Toronto, that sells high quality 100% cotton designer fabrics for quilters, home decorators, and the budding sewer.

Geek culture is exploding in popularity. Every new video game, TV show, and anime has the potential to spark a brand new cult following.

But how do you license these properties to leverage them as products?

On this episode of Shopify Masters, Sarah Fetter from Sanshee, maker of premium merchandise for fans of video games and anime, explains how she finds and negotiates licensing deals to create and sell merchandise.