Company

Big corporations might have the money and resources, but they often move slower, spend more, and take longer to bring an idea to market. That's when an entrepreneur's speed and scrappiness are a huge advantage. 

Mark Aramli is the inventor and founder of BedJet: a Cooling, heating, and climate control system made just for your bed that lets you find your perfect sleep temperature.

In this episode of Shopify Masters, you’ll learn how he capitalized on all the advantages at his disposal to go up against billion dollar companies while self-funding his business.

When you start a new business, you start with an assumption of who your customers are going to be. That's what you begin to build your brand around.

But sometimes the market will surprise you with a demographic of interested customers that you didn't think about. And that's when you might need to pivot. 

In this episode of Shopify Masters, you’ll learn from an entrepreneur who evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his marketing to pivot towards targeting new demographics.

Darin Hager is the founder of Heyday Footwear: unisex flat soled kicks for the freshest in fitness—go from leg day to cardio to date night in the same kicks.

Motivation is what makes the difference between good and great storytelling. If you can tell people why you're doing something, not just what you're doing, they'll buy into your brand.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who rapidly prototyped their product and designed and re-designed it with the help of their community, and how they weaved that into their story.

Adam Kornfield and Joey Cofone are the founders of Baron Fig: tools for thinkers designed with a philosophy of simplicity, usefulness, and community.

Pick a name. Design a logo. Buy a domain. Create a Facebook Page. There are a hundred things you could be doing to get your business off the ground—it's easy to gets side-tracked by tasks that aren't as important as you might think.

In this episode of Shopify Masters, you’ll learn from Dan Demsky, an entrepreneur who knows how to execute. He’s launched 4 businesses in the last 10 years, and is here to teach us how to go beyond the ideation phase and get into the mode of doing.

Trust is a key part of the buying process. If customers don't trust you, they won't shop with you. And as an unestablished brand it can be hard to build a repertoire with potential customers.

That's where content marketing can come into play, not just as a way to drive traffic but to establish your own expertise in an industry and show customers you're interested in more than just their purchase.

On this episode of Shopify Masters, you'll hear from Karen Young, the founder of Oui Shave: a better shave for women, by women. Find out how she uses her blog to build Oui Shave's credibility in the health and beauty industry.

You don't need to create all the content you share online.

In fact, content curation—finding and sharing third party content—is a must for growing and maintaining an engaging social media presence.

In this episode of Shopify Masters, you’ll learn from Audrey Castonguay of Wholesome Culture about the  process she uses to find and repurpose viral content for her Facebook and Instagram profiles.

Your product's packaging is part of the first impression it makes, whether customers find it online or on shelves. It helps your products sell themselves. 

On this episode of Shopify Masters, you’ll learn about an entrepreneur who invested heavily in her packaging design and the steps she took to avoid common packaging mistakes.

Patrice Mousseau is the founder of Satya: fragrance-free, Health Canada approved, certified organic, anti-inflammatory balm for eczema relief.

Getting onto Shark Tank isn't just an opportunity to pitch to a panel of well-known investors, but the chance to earn valuable connections, exposure, and an impressive milestone in your company's story.

On this episode of Shopify Masters, you’ll learn from a husband and wife entrepreneur team about how they prepared to pitch to Shark Tank investors.

Hanna Lim and Mark Lim are the founders of Lollaland: makers of modern infant/toddler goods that are both functional and fun.

Physical, digital or service-based products? You've got a lot of options when it comes to what you sell online.

But what are the pros and cons of each?

In this episode of Shopify Masters, you’ll learn from an entrepreneur who started a service-based business then transitioned to selling digital products and now to launching physical products—all to the same market.

Eric Miller is the founder of UX Kits: a store that sells beautiful assets for creative professionals. Find out what he learned from selling tangible and intangible products, and what you need to consider beyond the high margins of digital downloads.

Optimizing your supply chain for speed and efficiency is a challenge on its own. But when you're selling food with an expiration date, it gets a lot more complicated. 

In this episode of Shopify Masters, you’ll learn from an entrepreneur who has learned how to wrangle multiple vendors and suppliers together in a timely fashion to run his perishable food-based supply chain.

Cameron Sheldrake is the founder of Off The Cob Chips: tortilla chips made with real sweet corn.

By following current trends within a niche, you might just find room for more entrepreneurship—if you can act fast enough.

Adrian Brambila is the founder of Kick Push Skate, a store dedicated to providing retro hipster penny boards and gear.

In this episode of Shopify Masters, you’ll learn how he uses current trends to find profitable opportunities to serve his audience.

Marketing is at its best when it can get a "hey, that's me!" out of your target audience.

But what if your products address a problem that your customers would rather not openly discuss? 

In this episode of Shopify Masters, you’ll learn from an entrepreneur who had to get creative with his marketing and messaging in order to advertise products that solve bathroom-related problems.

Meet Bobby Edwards, founder of Squatty Potty: the original toilet stool designed and made in the USA to give you the perfect posture for optimal elimination.