Company

Building an online store lets you showcase and sell your products or services.

But building a platform lets you create a place for members of your niche to return to and connect with others who share their interests.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to become the central hub for the Electronic Dance Music scene.

Anthony Ulanovsky is the founder of iEDM: the premier online EDM lifestyle superstore.

Telling your origin story is one way to set your business apart from your competitors.

But the stories happening around your business—about the people who help make your company a success—can also be used to engage new and existing customers alike. 

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who market their store by not only talking about their products, but by sharing stories about their customers and vendors.

Kevin and Jen Long are the founders of Noble Carriage: organic and sustainably made baby clothes, toys, and gifts.

Do-it-yourself entrepreneurs typically start small, making every item they sell with their own two hands. But when they start to see success, it generally snowballs into the same problem:

How do you scale DIY into a business?

In this episode of Shopify Masters, you’ll learn from an entrepreneur who went from selling homemade products to scaling her business by becoming a reseller.

Ana Dee is the owner of Alien Outfitters: a lifestyle brand that sells a variety of graphic tees, kinky accessories, rainbow knives, and rare specialty items for aliens who are no good at fitting in.

Collaborating with artists can be a great way to produce unique design-centric products. But finding talent you can actually work with comes with challenges that you might not anticipate.

In this episode of Shopify Masters, you’ll learn from two sleight-of-hand magicians who collaborate with artists to create new playing card products every single month.

Twin brothers Dan and Dave Buck are the founders of Art Of Play: a curated collection of designer playing cards for magicians, cardists, gamers and collectors.

It's no secret that Facebook videos are a great way to reach new audiences on one of the biggest social networks around.

But what does it take to create one that actually takes off, let alone drives traffic and sales to your products?

On this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products.

Gary Martin of RGG Edu makes documentary-based tutorials from the best photographers and retouchers in the world.

When you're selling gift-able products, the holiday season is your time to shine. But how do you target customers when they're in the gift-giving spirit?

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season.

Jeremiah Robison is the founder of Beloved Shirts: quirky, fun designs on shirts, hoodies, onesies, and more.

"That's cool. Where can I get it?"

There's a question that often leads to more customers. But what if you sell a product that your customers don't proudly display when they're out and about?

Like underwear.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells underwear by targeting gift givers.

Johnnie Cass is the founder of Stonemen: maker of design-led men's & women's underwear.

Price can be an obstacle for many customers, especially if they don't trust in the quality of your brand just yet. So how do you win them over?

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who believe you should earn your customers’ trust with lower cost products before they feel confident to buy your more expensive products.

Jacob Khokhlov and Thomasina Khokhlov are the founders of Lavish Shoestring: the largest online supplier of beautiful vintage & antique homewares.

"Full-Stack" is often used in programming to mean a developer who can work on every stage of the software development process from end-to-end.

So a "full-stack" approach for a product company is about keeping everything about product in-house.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a company with their design, manufacturing and marketing done under one roof.

Eric Prum and Josh Williams are the founders of W&P Design, bringing new ideas to life in the food and drink-iverse, like the Mason Shaker, Carry On Cocktail Kit, and more.

There's usually a line drawn in the sand between for-profit and non-profit business models. But today, cause marketing has blurred the line and become a norm, encouraging businesses of all sizes to give back. 

In this episode of Shopify Masters, you’ll hear from Jess Ekstrom, who started Headbands of Hope when she was in college, and now offers a wide range of beautiful headbands and hair accessories for all ages.

Headbands of Hope is a for-profit business that donates a headband for every purchase to a child with cancer, and 10% of sales to cancer charities from their #BandTogether campaigns. Find out how Jess balances making an impact with making a living.

...there are a few things you need to know.

China is a hot spot for cost-effective manufacturers, and so many entrepreneurs seek out a factory there to bring their products to life. But as they often find, there's a lot to navigate.

Take Andrew Moore, the owner of Felony Case, who started off hand-making his unique iPhone cases before travelling to China to find a manufacturer.

In this episode of Shopify Masters, he'll share how to plan your trip to China to find manufacturers and make the best use of your time—including what time of year to go and how to work with a "fixer" in China.

It can be hard to bring an innovative product idea to life while keeping it under wraps at the same time. How do you protect it from getting stolen?

In this episode of Shopify Masters, you’ll learn from a Shark Tank entrepreneur who came up with, prototyped, and patented a product all under the radar.

Jonathan Kinas is the founder of The Aqua Vault: a Portable Outdoor Travel Safe where you can lock up your valuables and go for a worry-free swim.