Company

From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry.

Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear.

On today's episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder of a $1.4M business that was featured Shark Tank in the span of 2 years. 

Melissa Gersin is the founder of Tranquilo Mat: a portable soothing mat that mimics the womb with constant motion and sound to calm crying babies and help them sleep.

She'll share how she used Facebook Live to build trust, get feedback, make sales, and test out marketing ideas.

A Kickstarter campaign can help you turn your business idea into a reality, but you still need to sell the concept in order to win over backers.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a barebones version of their product before launching and how it prepared them for their Kickstarter campaign.

Toby Maurice and Frank Bouchard are the creators of Wipebook: zero waste office gear for those of us that have to write stuff down.

One of the biggest challenges of managing a brand is speaking to one target audience without ostracizing another.

A common solution is to branch out from the parent company with a sister brand that focuses on one segment of your customer base.

In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers.

"Sell wherever your customers are." That usually means online.

But what if you're not targeting the millennial who grew up in a digital-first world? What if a large segment of your customers belong to a generation that's used to shopping without the internet?

In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients that go into his products.

One way for a business to have an impact is to donate a portion of its profits to a cause. Another is to bake the impact into their products themselves, through the manufacturing process for example.

In this episode of Shopify Masters, you’ll learn from two military spouses who became entrepreneurs to create a network of independent manufacturers to produce their products and to provide jobs for others like them.

No matter how well we think we know our products, customers can still surprise us with new use cases and benefits.

In the case of one inventor, the problem he set out to solve with his product wasn't the real reason people were buying it at all.

In this episode of Shopify Masters, you'll hear the story of how he sold over 35 million units by doubling down on features he didn't intend for his invention to have—at first.

Your first few hires are your most important.

But how do you acquire and pay talent early on in your journey?

That's what we'll be discussing on today's episode of Shopify Masters.

Amazon's buy box is where sellers have a chance to be featured front and center on a product page, competing with other sellers who offer the same product.

As you can imagine, getting your own products to show up there can have a huge impact on your sales.

Catch Allan Arinaitwe, founder of Aviox, on today's episode of Shopify Masters to find out how.

Some industries move so quickly that products that were innovative yesterday become commodities tomorrow. 

In these hyper-competitive spaces, being first to market isn't enough. 

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business that they can adapt quickly to a fast-growing vaping industry that's saturated with competitors.

Robert Kayvon and Carlos Garay are the owners of SOURCEvapes: high-quality vaporizer equipment and accessories.

When it comes to creating a luxury product for a luxury brand, the actual manufacturing process might surprise you.

In this episode of Shopify Masters, we go behind the scenes of one entrepreneur's journey to find a manufacturer for his product and what he learned about the way many luxury brands actually create their products. 

Scott Gabrielson is the founder of Oliver Cabell: an accessories and leather goods brand built on the foundation of quality craftsmanship and clean design.

Establishing an ethical supply chain is essential for any social enterprise. But with a little care and creativity, you can turn that challenge into a differentiator for your business. 

On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a business where their customers help them source raw materials for their products, becoming their business partners in the process.

Jack and Alley DuFour are the founders of Taaluma Totes: socially responsible travel bags made from fabrics sourced from around the globe.