Company

In this episode of Shopify Masters, you’ll learn how a former Tesla employee discovered a business idea during a trip to South Korea, quickly launched a simple landing page, and then went back to design a real brand after validating demand.

Sisun is the founder of Morning Recovery: a science-backed, breakthrough hangover drink that helps counter the negative effects of alcohol.

There are probably a dozen different ways you could position your product, but the reality is you can't give all your features equal attention or you'll overwhelm new customers.

Instead, your main marketing message should focus on one or two key features that get customers to see themselves using your products.

But how do you determine which features get the spotlight and which ones you save for your product page? That's the topic on this episode of Shopify Masters.

Trial and error is an unavoidable part of the product development process. But 3D printing technology has given entrepreneurs a faster way to iterate and improve upon their product ideas. In this episode of Shopify Masters, you’ll learn from an entrepreneur who 3D printed prototypes of his products before approaching manufacturers, an approach that greatly sped up testing and iterating times with his manufacturer.

A high follower count or thousands of subscribers isn't what makes a good influencer—having influence over an audience's purchasing decisions does.

It's no wonder why testimonies about the effectiveness of influencer marketing range from "wildly successful" to "a waste of money".

In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and partnering with them.

While it's easier than ever today to launch your own t-shirt business, the reality is that some designs will be a hit and others will be a miss.

Relying on your gut alone can result in time and money spent on designs that no one is willing to pay for.

That's why you need a feedback loop that helps you ditch unpopular design ideas as soon as you identify them, and double down where there's real demand.

In this episode of Shopify Masters, you’ll hear the lessons learned by an entrepreneur who built a 6-figure print-on-demand apparel business.

Ryan McCarthy is the founder of Sugoi Shirts: a store that designs & sells streetwear inspired by Japanese pop culture and anime.

Passive income is a recurring source of money that requires little maintenance on your part, just up-front work to create a system to generate it.

In this episode of Shopify Masters, you’ll learn from a designer who pivoted from a freelance business to generate his own passive income through digital products.

What started as a side business to offset the unexpected expenses of being a new parent, eventually grew into a means of paying off his debt while working a lot less.

Dustin Lee is the founder of RetroSupply: a store that sells digital assets for graphic designers and illustrators inspired by history.

There are many reasons to focus on increasing your average order value—you spend less on shipping, move inventory faster, and, of course, make more with every transaction.

Offering your products as bundles is a clever way for ecommerce businesses to start seeing these larger checkouts, especially if you have a sizeable catalogue of relatively inexpensive products.

In this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month.

Krist Agakhanyan and Vahe Haroutounian run Stealth Angel Survival: the premier site to find essential outdoors, camping, hiking, adventure and survival equipment.

Pay upfront to create valuable content and reap organic, recurring traffic as your reward for a long time to come.

That's the aim of SEO-driven content marketing.

But where do you start, what should you be paying, and how do you make it work for your ecommerce business?

In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store through search engines.

Sebastian Bryers is the founder of Ora Organic: plant-based, sustainably sourced, cruelty-free supplements formulated by a Nutrition Council and flavored by an in-house chef.

This is his process.

Customer service is one of the first areas of an ecommerce business that many entrepreneurs hand off or outsource.

But when you let go of it, you also let go of a direct line to your customers.

In this episode of Shopify Masters, you’ll learn why one CEO still does customer support himself, despite having the resources to scale it, and how he uses this channel to inspire loyal customers—the kind that rushed to his defense when his brand came under fire.

Erez Zukerman is the co-founder of ErgoDox EZ: the maker of the world’s most powerful mechanical ergonomic keyboard.

You might think a large following is the key to success on Instagram. But amassing an audience of unengaged accounts won't do much to grow your business.

A small audience of qualified customers is what you're actually looking to build first, as our guest on this episode of Shopify Masters demonstrates.

Meet Katherine Gaskin, the creator of The Content Planner: the first and only physical planner for your blog and social media content.

Find out how she grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation (i.e. bots that auto-like and -follow other accounts).

Crowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital.

With Kickstarter being the leading platform, however, have you ever wondered what else is out there?

On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indiegogo, then other crowdfunding sites, to gain international exposure and maximize their efforts.

Jay Neyer and Ross Oltorik are the founders of BodyBoss: the world’s first home gym you can take anywhere.

"Fake it 'til you make it." That's what they sometimes say about succeeding in business. But there's an argument to be made for embracing the small in your small business.

It comes across as genuine, your customers connect more with you, and your passion for your product becomes your brand.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who redesigned the entire biblical library for a modern reading experience about how he found success as a small operation.