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Are you just getting started with email marketing? Or, maybe you're in the middle of mapping out your next lifecycle campaign. Either way, our guide shares tips, data, and examples to help you find and implement the right email campaigns for your business. And, you'll learn our best practices for making the most of every broadcast.

In this starter guide, we’ll outline the fundamentals for building an Instagram marketing strategy to help you get the most out of this fast-growing social network.

Great customer service is the new standard. Is your business keeping up? Today, we'll cover the skills, tips, and tools you need to deliver an outstanding support experience.

Social media marketing can help you build an audience of customers and drive sales, or it can be a time-consuming distraction. The difference is having a strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.

Pinterest is a valuable and often under-appreciated channel for ecommerce businesses. In this starter guide, we’ll outline all of the fundamentals for marketing on Pinterest, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and last but not least, how to measure your results.

Crowdfunding is an increasingly popular option for businesses looking to raise money and one of the most accessible ways of financing a new idea or product. But launching a successful crowdfunding campaign isn’t as easy as setting up a page on Kickstarter or Indiegogo and waiting for the money to roll in.

In today's guide, we’ll look at essential small-business finance skills for successful entrepreneurs, including building a budget, tracking spending, and creating financial statements that are easy to understand.

Hundreds of millions of people use Amazon to shop online every year. Wouldn’t it be nice to get your products in front of all those potential customers? Of course, but Amazon can seem a little intimidating at first.

That’s why we’ve crafted the complete guide to selling products on Amazon, specifically for beginners who want to maintain the integrity of their brand in a competitive marketplace. You’ll learn everything you need to hit the ground running with Amazon.

I’m talking everything from product selection to paid ads, from search engine optimization (SEO) to Amazon Seller Central. Seriously, we’ve thought of everything. It was written by a former Amazon Category Manager, after all.

Retail store owners can get a sense of their business’s health—beyond looking at their financials—by observing foot traffic and talking to customers. Owners of online stores, however, don’t have the same opportunities to observe customer reactions to what they do. That’s where analytics come in.