Company
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They’re Making Fair Trade Coffee a Bit Fairer
Acting as the bridge from farm to cup, Rwanda Bean uses a model of sustainable growth, investing half of its profits back into farmer communities. The Maine-based coffee company is the result of a partnership between Mike Mwenedata and Nick Mazuroski—who met at the gym.
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Keyword Research Essentials: How to Find the Search Terms Your Customers Use
Today, Shopify experimentation lead and SEO expert Casandra Campbell shares her experience leading and growing SEO strategies for small businesses. The following blog post is an excerpt from Casandra's latest course on Shopify Academy, SEO Training for Beginners.
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Selling Courses and Membership Programs on Shopify
Courses and membership programs can be a great way to monetize your experience and expertise in a specific domain. In this episode of Shopify Masters, you’ll learn from a hobbyist-turned-entrepreneur about how to build your own membership program on Shopify. -
These Creators Are Adding a Twist to Tradition—in Kyoto, and Nowhere Else
Peppered with historic districts and more than 1,600 temples, Kyoto is where the past meets the present. The art of crafting can be traced back to makers who serviced the royal family in this onetime capital. But a new wave of creators are carrying on the tradition with a twist. They’re morphing kimonos into guitar straps, altering the classic method of gift wrapping, and showcasing the bento box in a new light—in Kyoto, and nowhere else.
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Her LGBTQ+ Lifestyle Brand was Inspired by a Dog
Liz Bertorelli really wanted a French bulldog. So, in 2013, she set a goal for herself: If she could somehow make an extra $5,000, she would get one. Though she had a full-time job at the time, she started an online print-on-demand T-shirt company to help her meet that goal more quickly. She exceeded it in a matter of months. Roughly five years, one dog, and a full rebrand later, Passionfruit—Liz’s LGBTQ+ apparel brand and online store—is still kicking. And, her “Protect Trans Kids” T-shirt sales surged after one just like it starred on Saturday Night Live.
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Rethinking Stress: How to Harness Pressure for a More Productive Life
Unmanaged stress is a problem that tends to create more problems. It can impact your sleep, which hampers your performance, which can stress you out even more. But "stress is bad" is a far too common and simplistic way of looking at this problem.
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Controversy, Haters, and Trolls: How to Deal With Negativity Online
As a brand, it can be challenging to navigate the tumultuous waters of internet commentary. Despite your best efforts to project positivity, you may still encounter some negativity online—especially if you're in a controversial industry. On this episode of Shopify Masters, you'll hear from Lindsay Rubin, the Vice President of V-dog, about managing controversy and dealing with online trolls.
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Overdraft: A Last Resort for the Founder of Green Glass
Oscar Muñoz was only 18 when he began rescuing discarded glass bottles from the trash and transforming them into drinking glasses to sell online. He started Green Glass partly as a reaction to the dismal recycling programs in his native Chile, but his central motivation was to save his family from financial ruin. In his words, Oscar explains how he got back to black.
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Introducing: And Nowhere Else
Home. It’s a physical location, but also a feeling. When the place we call home is also the place where we work and create, it defines us as much as we define it. Makers and founders around the world are at the heart of the communities where they do business. This series, And Nowhere Else, examines the relationship between the places they live and what they choose to create.
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Paradise Found: After the Storm in Key West
Within six months of the devastation of Hurricane Irma, many of Key West’s shops and hotels were back up and running. Local distiller Paul Menta says it wouldn’t have been possible without the strength of the business community. This tight-knit island opens its arms to outsiders—though you’re not a “conch” unless you were born here—and the result is a mixed bag of adventure-seekers, displaced artists, retirees, and “oddballs.” These are their stories.
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She Built a Local Economy in the Tibetan Plateau—with Yak Wool
From the picturesque Ritoma Village in the Tibetan Plateau, Dechen Yeshi runs Norlha Textiles—the first luxury brand from this region. She and her team began producing cozy scarves once picked up by European fashion houses like Hermès and Louis Vuitton but that are now made under Norlha’s label, along with beanies, pullovers, and blankets. But Dechen didn’t just create a brand, she created a local economy: over 140 artisans power Norlha.
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Meet the Entrepreneurial Women of Social Change
What do a vegan butcher, a book publisher, and a tampon designer have in common? They’re all entrepreneurs dedicating their lives to causes close to their hearts. Meet the women of social change.
Acting as the bridge from farm to cup, Rwanda Bean uses a model of sustainable growth, investing half of its profits back into farmer communities. The Maine-based coffee company is the result of a partnership between Mike Mwenedata and Nick Mazuroski—who met at the gym.
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