Company

  • Vanguard: Meet the Nigerian Publisher Heating Up African Romance Novels

    Photo collage of Bibi Bakare-Yusuf, the publishing director of Cassava Republic Press and Ankara Press. Behind Bibi are swatches of various African fabrics. In the middle of the frame is an open book, the pages have two illustrated faces on them, one black one red and they are kissing, to reflect the idea of romance novels.

    Bibi Bakare-Yusuf is the publishing director of Cassava Republic Press and Ankara Press. After launching a publishing company to offer a platform for contemporary African writers, Bibi had another idea: why not start a romance-novel imprint that put black women at the center of the story? This is what happened next.

  • How to Be a Boss: 12 Tips from The Crown

    Photo collage of the cast of The Crown Season 2. From left to right, Princess Margaret (Vanessa Kirby), Prime Minister (Anton Lesser), Jackie Kennedy (Claire Foy), Jackie Kennedy (Jodi Balfour), and Prince Philip (Matt Smith)They say that heavy is the head that wears The Crown, but nobody talks about just how much heart you need too. It turns out there’s little room for self-doubt after you’ve landed the ultimate promotion (regardless of whether you wanted it), but fortunately—like Queen Elizabeth—most of us are surrounded by friends, family, and a solid team to keep us supported and focused. Here’s how to channel your inner queen, or king, to be a boss (crown jewels not included).
  • Overdraft: Success for This Founder—at First—Simply Meant Surviving

    Portrait illustration of Adam Gentry, founder of Photific, wearing a pale blue button down and standing against a peach background.Adam Gentry’s dad passed away when Adam was only 24. He then adopted his half siblings and launched a clothing business to help get food on the table. But his company struggled, and as things got more dire, Adam needed to make a major pivot to find success. This is his “crash course coming-of-age” story, in his own words.

  • Shopify Chat: Close More Sales Through Real-Time Conversations

    Introducing Shopify Chat

    Today, we’re excited to introduce Shopify Chat, our first native live chat function that allows you to have real-time conversations with customers visiting your Shopify store.

  • Baseball and Black Panther: Inside the Mind of an 11-Year-Old Founder

    Portrait of 13 year old Collin, 8 year old Austin and 11 year old Ryan Gill, the young founders of Frères Branchiaux. Surrounding them are illustrations that reflect their business, their hobbies and their activities.Ryan Gill spends his days like any 11-year-old—catching pop flys, building Lego sets, and studying for social studies tests. But between school and fun, Ryan and his brothers also run a business: Frères Branchiaux, which sprung from a plea to their parents to buy Nerf blasters and video games. Mom and Dad said, “Get a job—or start a business."
  • Why This Founder Took Two Years to Launch

    portrait of beefcake swimwear founder Mel WellsMel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Mel took two years to find sustainable fabrics and an ethical American manufacturer before launching. In this episode of Shopify Masters, you'll hear from Mel on why it's important to grow at your own pace. 

  • Vanguard: This Artist Conjured a Magical World of Black Anime Characters

    Photo collage of Jacque Aye, founder of Adorned By Chi. Surrounding her are three of her anime characters and one of her custom t shirt slogans. Top left character is Gogo, bottom left there's a slogan that reads Black and Proud, top right is Emeka and bottom right is Adaeze. Jacuqe is pictured in the centre wearing a red shirt and black high waisted blue jeans. Her shirt says Anime Baddie across the front.Jacque Amadi is the head magical girl of Adorned By Chi, a lifestyle business based on anime-inspired fashion. After launching a comic about Nigerian university students with magical superpowers, Jacque’s ready for her next act: licensing deals inspired by the Adorned By Chi brand.

  • How to Be a Boss: 16 Tips from Chilling Adventures of Sabrina

    Photo collage of the cast of Chilling Adventures of Sabrina. From left to right Hilda Spellman (Lucy Davis), Harvey Kinkle (Ross Lynch), Sabrina Spellman (Kiernan Shipka), Susie Putnam (Lachlan Watson) and  Zelda Spellman (Miranda Otto) You can’t cast spells on your competitors or make debt vanish—you’ll just have to chase bossdom the good old-fashioned way. But you can still learn a thing or two from half-witch Sabrina Spellman in her quest to be a boss. We bring you 16 lessons for life and business—no magic required—from
    Chilling Adventures of Sabrina.
  • Overdraft: Will His Family’s Food Business Turn into a Recipe for Success?

    Illustrated portrait of Wian von Blommestein, the founder of Ayoba-Yo.Wian van Blommestein is consumed with his family recipe for a beef jerky alternative known as biltong. But it took him over a decade of enjoying the hobby before he decided to pursue a business around it full-time. Sprinkle in interest-climbing student loans, credit card debt, and an emptied bank account, and you’ve got some of the other, less discussed ingredients that have gone into building his business, Ayoba-Yo.

  • A 6-Step Guide to Natural Lighting for DIY Product Photography

    DIY natural lighting for product photography.

    Natural lighting can either be your best friend or worst enemy in a product photography shoot. Today, we’ll look at how you can master DIY natural lighting and create beautiful photos using either a smartphone or professional-grade camera.

  • Sloths and Shiny Things: Inside the Mind of a 10-Year-Old Founder

    Portrait of 9 year old founder Riley Kinnane-Petersen of the jewellery and apparel line Gunner and Lux. Surrounding Riley are illustrations that reflect her business, her hobbies, and her inspiration. Meet Riley Kinnane-Petersen. She’s the 10-year-old creative director and co-founder of kids’ jewelry brand Gunner & Lux. Several years into her business, she now has staff helping her make jewelry and fulfill orders for the likes of Barney’s and J.Crew. That leaves Riley with plenty of time to swim and read and to, well, just be a kid.

  • Introducing Homework—A Series Taking You Inside the Minds of Kid Founders

    Illustration of a group of kids 6-9 years old, in an air balloon that is travelling over a countryside and a cityscape, but the air balloon is made out of a lightbulb to illustrate their ideas.In this series, we explore the lives of ordinary kids with not-so-ordinary hobbies. Between soccer practice and school work and swimming lessons, these youngsters also run successful businesses—sometimes with a bit of grown-up help. We asked these remarkable kids to take time from their busy summer schedules to complete an extra homework assignment. These are their stories, in their words.