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You want as many customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you quickly become unprofitable. But let's not pull out the calculus textbooks just yet. There's a simpler way to pulse check whether your customer acquisition strategy is on track and sustainable—and that's to look at solid benchmark data. 

The creator economy, defined by creators monetizing audiences ushered in an era of independence. Creators wield massive influence, with platforms wooing them with funding, brands clamoring for partnerships, and devotees gobbling up any product they promote. But they are doing so on borrowed land. The path to protecting independence for some 50 million creators is simple: ownership.

Shipping fees are frequently named as one of the main reasons why shoppers abandon their carts—with an average abandonment rate standing at 69.8%. With this in mind, we’ve broken down the free shipping strategy for you: When and how to use it successfully to increase your conversion and average order value.

If you’ve decided to get into the food business as a first-time merchant, it’s a great choice—but you’re probably left wondering what comes next. With so many possibilities, the options are endless, but we’ve put together a few ideas to get you started.

In this episode of Shopify Masters, we chat with Brian Berger, the founder and CEO of Mack Weldon, the menswear brand sold directly to consumers. Brian shares with us the strategies behind a sold out launch and how to identify the right partners for your business.

In this episode of Shopify Masters, we chat with Nadia Tucker and Stevie Angel of Active Truth. They share how their multi million dollar activewear brand is built on inclusivity and functionality.

In this episode of Shopify Masters, we chat with Albert Matheny, the founder of Promix. Albert shares how Promix started as a way to solve the problems he identified in the nutrition space and the lessons he’s learned from building a business from scratch.

Many successful ecommerce success stories started with a hobby. One hobby you can turn into an online business idea is woodworking. And you don’t need to be a skilled artisan to turn some woodworking projects into products.

The story of the shopping cart’s rise to ubiquity is filled with light-bulb ideas, artistic interpretations, and even a well-known psychological theory on social behavior.

The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK. In this episode of Shopify Masters, we speak to founder Jem Stein on how the community was inspired by a friendship and it scaled while maintaining impact goals as well as profitability.

Born For Business is a docuseries chronicling the lives of four entrepreneurs with disabilities. We binged the whole thing and we’ve got thoughts and feelings on the top moments that had us rooting for the cast and their journeys.